
EP 451: What it takes to become a fractional CMO with John Jantsch
Build a Better Agency Podcast
Emphasizing Strategic Approach in Marketing Engagements
This chapter explores the importance of beginning marketing engagements with a strategic perspective, utilizing tools like the marketing hourglass to recognize process gaps. By prioritizing strategy over tactics, the chapter aims to guide clients towards enduring, trust-based relationships rather than transactional arrangements. It emphasizes the value of strategic roadmaps, outside perspectives, and building trust to establish credibility and advisory roles.
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