
EP 451: What it takes to become a fractional CMO with John Jantsch
Build a Better Agency Podcast
Exploring the Rise of Fractional CMO Services
The chapter delves into the motivation behind researching fractional CMO services, showcasing a significant increase in these roles over the past five years. It discusses differing perspectives between buyers and agencies on industry expertise and emphasizes the importance of experience and confidence in the role. Additionally, it explores the impact of remote calls, the positioning of agencies as fractional CMOs, and the need to deliver measurable results to retain clients.
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