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The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Mar 12, 2024
Marketing expert John Jantsch discusses the benefits of fractional CMOs, integrating marketing and operations, and navigating evolving digital marketing practices. He provides actionable advice for small businesses to refine marketing strategies and drive growth effectively.
28:58
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Quick takeaways
- Fractional CMOs offer cost-effective marketing solutions compared to traditional CMOs.
- Collaboration with fractional COOs enhances business performance by addressing marketing and operational challenges.
Deep dives
Cost Structure of Fractional CMOs
When hiring a fractional CMO, the cost structure typically ranges from $5,000 to $10,000 per month. This cost covers management of content creation, SEO, and overall marketing strategy, excluding advertising expenses. In comparison, hiring a traditional CMO can cost around $30,000 per month, making fractional CMOs a more cost-effective option for businesses.
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