John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.
Chapters:
- 00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
- 00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
- 00:04:45 - Is a Fractional CMO Worth It?
- 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
- 00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
- 00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
- 00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
- 00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Tier 11 Data Suite
