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The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Perpetual Traffic
Building a Strong Resource Network for Fractional CMOs
The chapter focuses on the significance of resource networks for fractional CMOs, highlighting the value of solo-preneur CMOs and comparing cost structures with full-time CMOs. It also delves into the importance of a lead person in business strategies and scaling the fractional CMO model through a team approach.
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