The Home Service Expert Podcast
John Jantsch - Turn Your Business Into A Marketing Machine
Apr 10, 2018
John Jantsch, a seasoned marketing consultant and author known for his expertise in small business marketing, shares invaluable insights. He emphasizes the importance of a systematic marketing approach and understanding unique selling propositions through problem-solving. The conversation touches on the significance of CRM systems for enhancing customer interactions and effective email marketing strategies. Jantsch also highlights the role of service contracts in building relationships and identifies profitable customer segments to drive business growth.
53:44
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Quick takeaways
- A structured marketing approach, as emphasized by 'duct tape marketing', is essential for small businesses to achieve long-term success.
- Defining the ideal client profile and focusing on client needs enhances marketing effectiveness and improves engagement and conversion rates.
Deep dives
Systematic Marketing Approaches
A structured marketing approach is essential for small businesses to achieve long-term success. The concept of 'duct tape marketing' emphasizes the importance of creating a clear marketing system rather than focusing solely on individual tactics. This approach encourages business owners to develop a comprehensive strategy that highlights their unique selling propositions and addresses the specific problems their clients face. By establishing a systematic marketing approach, businesses can build a solid foundation that guides their marketing efforts, ultimately leading to more effective and efficient results.
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