
John Jantsch - Turn Your Business Into A Marketing Machine
The Home Service Expert Podcast
Maximizing Marketing in Home Services
This chapter explores the significance of service contracts and their role in enhancing customer relationships in the home service industry. It also delves into effective marketing strategies, emphasizing the importance of understanding ideal customers, employing cost-effective advertising tactics, and leveraging customer referrals. The discussion includes innovative marketing technologies while advocating for a solid foundation in basic marketing practices for sustainable business growth.
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