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The Deep Specialization™️ Podcast

Why You Need a Fractional CMO w/ John Jantsch

Jul 10, 2024
John Jantsch, founder of Duct Tape Marketing, discusses the rise of fractional CMOs in the current market. He shares insights on running a repeatable framework, success stories of revenue growth, and signs indicating your business is ready for a fractional CMO. Topics include balancing scale, avoiding scope creep, and evaluating costs for the role.
28:50

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Fractional CMOs offer strategic guidance without full-time commitment, ideal for businesses adapting to marketing challenges.
  • Balancing scale with processes and avoiding scope creep are crucial for success in the fractional CMO role.

Deep dives

Exploring the Rise of Fractional CMOs

The trend of fractional Chief Marketing Officers (CMOs) has seen a significant surge, influenced by factors such as the pandemic accelerated adaptations and businesses recognizing the need for strategic marketing guidance. The fractional model offers a part-time CMO role designed for organizations not yet ready for a full-time position, bridging the gap for companies aiming to strengthen their marketing strategies without the commitment of a full-time CMO role.

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