Why You Need a Fractional CMO w/ John Jantsch

Jul 10, 2024

John Jantsch, founder of Duct Tape Marketing, discusses the rise of fractional CMOs in the current market. He shares insights on running a repeatable framework, success stories of revenue growth, and signs indicating your business is ready for a fractional CMO. Topics include balancing scale, avoiding scope creep, and evaluating costs for the role.

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INSIGHT

Fractional CMO Demand

The rise of fractional CMOs is due to a confluence of factors, including the pandemic and changing market dynamics.
Businesses now recognize the need for strategic marketing, creating a demand for fractional CMO services.

ADVICE

Fractional vs. Full-Time CMO

Fractional CMOs offer a part-time, strategic marketing function.
They are suitable for businesses not ready for a full-time CMO due to budget or size.

INSIGHT

Core CMO Responsibilities

A CMO's core role involves guiding messaging, target market focus, and metrics.
They act as the customer's advocate, ensuring the customer experience aligns with business goals.

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"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for it.” – John Jantsch, Founder of Duct Tape Marketing.

In recent years, we’ve witnessed the resurgence of fractional CMOs - Why now?

With the pandemic, many companies were caught red-handed for their lack of marketing strategy - coupled with financial strains, economic headwinds, and smaller budgets, the environment brought about opportunity for fractional CMO services to thrive.

That is the very same opportunity today’s guest, John Jantsch, seized with this company, Duct Tape Marketing. It operationalizes fractional CMO services by providing a repeatable and proven framework they license out.

The proof is in the pudding: John’s marketing methodology has helped numerous companies grow from a few million to double digits. He joins the show to dive deep into the fractional CMO world and how to succeed both in the role and if you’re planning on hiring one.

Corey and John cover topics like balancing scale with processes, how to avoid the dreaded scope creep, what to look for in a fractional CMO, and how much you should be prepared to shell out for the role.

Here’s what we cover in this episode:

What the fractional CMO role is.
How to run a repeatable framework and roadmap as a fractional CMO.
Success stories on multiplying revenue with a fractional CMO.
How to tell if your business is ready for one.

Here are some actionable key takeaways for agency founders:

Your CMO should be obsessed with the customer experience and represent their voice within the company.
Beware of the scope creep if you’re providing marketing services.
Hiring a fractional CMO? Look for candidates with repeatable processes.
Mitigate risk in marketing by hiring someone who’s built where you need to get to.

The resources mentioned in this episode are:

Connect with John on LinkedIn Here
Check out Duct Tape Marketing Here

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