The Deep Specialization™️ Podcast cover image

Why You Need a Fractional CMO w/ John Jantsch

The Deep Specialization™️ Podcast

CHAPTER

The Rise and Role of Fractional CMOs

Exploring the surge in the fractional CMO role, this chapter discusses the factors fueling its growth, the distinction between a traditional CMO and a fractional CMO, and the responsibilities of a Chief Marketing Officer in driving customer-centric strategies and experiences. The chapter emphasizes the benefits of hiring a fractional CMO for businesses, the evolving marketing landscape, and the qualities that make a successful fractional CMO in guiding companies towards strategic marketing success.

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