The Marketing Millennials

251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing

Apr 24, 2024

John Jantsch, author of 'Duct Tape Marketing,' breaks down the pros and cons of hiring a fractional CMO, discussing how it can help businesses grow. He shares strategies for building a cohesive marketing plan, optimal marketing budgets, and understanding consumer behavior evolution.

27:05

Episode guests

John Jantsch

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Episode notes

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Quick takeaways

A Fractional CMO can provide specialized strategy development to help businesses target customer acquisition, retention, and overall growth.

The deep marketing experience, communication skills, and analytical mindset of a Fractional CMO can propel a business strategy to new heights.

Deep dives

Role of Chief Marketing Officer in Organizations

The Chief Marketing Officer plays a pivotal role as the customer advocate within organizations, focusing on creating better customer experiences to increase retention and loyalty. Unlike other departments that prioritize efficiency or cost-cutting, the CMO's goal is to enhance customer satisfaction, leading to fan-like relationships with the brand.

Introduction

3min

Unlocking Growth with Fractional CMOs

11min

Balancing Execution with Strategic Marketing in Small Teams

2min

Benefits of Having a Fractional CMO

7min

Evolution of Marketing Strategies and Customer Buying Behavior

3min

Do you need a fractional chief marketing officer?

But first of all, what does a fractional officer even do?

Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.

How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?

And stay tuned as John shares his top strategies for building a cohesive marketing plan.

You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.

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00:02:10 - Advantages of Hiring a Fractional CMO

00:07:44 - Marketing Help for Small Businesses

00:09:30 - Becoming a Fractional CMO Requirements

00:11:10 - Fractional CMO Model Enhances Marketing

00:17:01 - Optimal Marketing Budget for Growing Companies

00:20:10 - Small Businesses Benefit from Fractional CMO

00:22:42 - Understanding the Evolution of Consumer Behavior