The Marketing Millennials
251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing
Apr 24, 2024
John Jantsch, author of 'Duct Tape Marketing,' breaks down the pros and cons of hiring a fractional CMO, discussing how it can help businesses grow. He shares strategies for building a cohesive marketing plan, optimal marketing budgets, and understanding consumer behavior evolution.
27:05
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Quick takeaways
- A Fractional CMO can provide specialized strategy development to help businesses target customer acquisition, retention, and overall growth.
- The deep marketing experience, communication skills, and analytical mindset of a Fractional CMO can propel a business strategy to new heights.
Deep dives
Role of Chief Marketing Officer in Organizations
The Chief Marketing Officer plays a pivotal role as the customer advocate within organizations, focusing on creating better customer experiences to increase retention and loyalty. Unlike other departments that prioritize efficiency or cost-cutting, the CMO's goal is to enhance customer satisfaction, leading to fan-like relationships with the brand.
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