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251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing

The Marketing Millennials

CHAPTER

Unlocking Growth with Fractional CMOs

Exploring the benefits and strategies of engaging fractional Chief Marketing Officers in small to mid-sized businesses, focusing on strategic planning, customer advocacy, and growth acceleration. Emphasizing the need for a comprehensive marketing strategy, the chapter details how fractional CMOs can enhance customer experiences, reduce risks, and provide adept leadership, all without the expense of a full-time CMO.

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