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251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing

The Marketing Millennials

CHAPTER

Benefits of Having a Fractional CMO

This chapter explores the advantages of employing a fractional CMO for businesses, focusing on the significance of focus, prioritization, and new perspectives in marketing strategies. It suggests that businesses with revenues surpassing one million dollars, particularly in the two to thirty million range, should consider a fractional CMO to oversee marketing activities.

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