Evolution of Marketing Strategies and Customer Buying Behavior

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Exploring the changing landscape of marketing strategies to adapt to evolving consumer behavior and introducing a comprehensive marketing hourglass model with seven stages for guiding customers through the buying process.

Do you need a fractional chief marketing officer?

But first of all, what does a fractional officer even do?

Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.

How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?

And stay tuned as John shares his top strategies for building a cohesive marketing plan.

You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.

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00:02:10 - Advantages of Hiring a Fractional CMO

00:07:44 - Marketing Help for Small Businesses

00:09:30 - Becoming a Fractional CMO Requirements

00:11:10 - Fractional CMO Model Enhances Marketing

00:17:01 - Optimal Marketing Budget for Growing Companies

00:20:10 - Small Businesses Benefit from Fractional CMO

00:22:42 - Understanding the Evolution of Consumer Behavior