The Duct Tape Marketing Podcast The New SEO Playbook for Business Growth
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Apr 17, 2025 Discover the new era of SEO as strategies shift towards zero-click searches and AI-generated content. Learn the importance of overall search visibility rather than just rankings. Emphasizing intent-based SEO, the discussion dives into creating quality content that aligns with customer journeys. Local search strategies remain crucial, while building brand authority through relevant backlinks is key to driving conversions. Get ready to adapt and thrive in this evolving digital landscape!
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Measure Presence Not Just Ranks
- Keyword rank obsession is outdated; measure search presence and visibility instead.
- Track total impressions and query diversity using Google Search Console to capture long-tail value.
Mine Long-Tail Queries With GSC
- Use Google Search Console to identify hundreds of low-impression long-tail queries.
- Build content clusters around those queries and measure growth by impressions not position.
Use AI For Ideation And FAQs
- Embrace AI for research, ideation, outlines, and generating FAQs to scale content.
- Add your brand voice, case studies, and UX to AI outputs to maintain trust and differentiation.