SEO Tactics That Actually Work in 2025

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.

In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.

Today we discussed:

[00:00] Opening

[00:09] Introducing Prasanna Dhungel

[00:53] How to Prepare for Changes in Search?

[05:06] Is Intent Driven Content the Way Forward?

[07:16] What Metrics Should We Be Tracking?

[10:39] Best Practices to Show Up in AIO

[16:20] Measuring ROI Without Attribution

More About Prasanna Dhungel:

Check out Prasanna Dhungel's Website: https://growbydata.com/

Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/

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