Join Sam Dunning, the founder of Breaking B2B and an SEO expert, as he shares insights on outranking big competitors. He emphasizes the importance of targeting revenue-generating keywords over mere traffic, warning against the 'traffic trap.' Sam explains why SEO is a long-term commitment, particularly for small businesses, and debunks myths about its decline in an AI-driven world. He also offers practical tips for effective local SEO and discusses how podcast appearances can boost visibility and enhance backlink strategies.
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SEO for Revenue
Focus on SEO for revenue, not vanity metrics like traffic.
Target keywords related to conversions, not informational searches.
insights INSIGHT
Decline of Informational Search Traffic
Informational search traffic is declining due to AI.
This traffic was often low-quality and didn't lead to conversions.
volunteer_activism ADVICE
SEO Requires Commitment
SEO isn't for every business; ensure demand and resources.
Commit long-term, as SEO is not a quick fix.
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Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!
Today we discussed:
[00:00] Opening
[00:09] Introducing Sam Dunning
[00:31] Approach to SEO Strategy
[03:42] SEO Isn't for Every Business
[06:21] SEO is a Long-term Game
[08:53] Your Marketing Niche
[13:00] Google Search vs AI Search
[15:24] SEO and Local Search
[18:46] Where to Start with SEO
More About Sam Dunning:
Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/
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