Sam Dunning

In this discussion, Sam Dunning, a B2B content strategy and SEO expert, shares insights on crafting impactful content amidst a sea of noise in marketing. He emphasizes the importance of aligning content with the buyer’s journey to drive sales and lead generation. Dunning also covers strategies for small teams to focus their efforts effectively, the use of AI for creative content ideas, and the critical need for authenticity in marketing. He highlights the value of optimizing existing content to maximize its impact and revenue potential.

Sam Dunning, founder of Breaking B2B and an SEO leader, shares insights on adapting to the evolving SEO landscape. He emphasizes that SEO is no longer just about keywords, advocating for a customer-centric approach that aligns with revenue and the buyer's journey. Dunning discusses the pitfalls of outdated metrics and the necessity of shifting to a revenue-influence mindset. He also highlights the transformative role of AI in content production and argues for treating SEO as a vital distribution strategy rather than a mere traffic generator.

Sam Dunning, an SEO expert and consultant, shares his insights on the rapidly evolving world of SEO in the age of AI. He discusses how AI is reshaping search behavior and the implications for marketers. The conversation dives into the effectiveness of AI-generated content versus authentic human touch. Sam emphasizes the importance of a structured approach to SEO, targeting ideal customers, and navigating new search dynamics. Key strategies for 2025 are revealed, including building brand authority and generating high-quality niche content.

Sam Dunning, founder of Breaking B2B, shares his expertise in SEO for B2B SaaS companies. He emphasizes that SEO isn't suitable for every business, particularly those needing immediate results. The discussion highlights the advantages of targeting the right keywords and understanding customer insights to drive effective SEO strategies. Mistakes like focusing solely on traffic metrics are addressed, along with optimizing content for better conversion. Dunning also touches on AI's impact on SEO, urging businesses to adapt to changing search behaviors.

Join Sam Dunning, founder of Breaking B2B and SEO expert, as he dives into the revolutionary world of LLM SEO. Discover why traditional Google rankings are becoming obsolete. He shares a powerful 90-day strategy for getting your brand featured in AI-driven platforms like ChatGPT. Learn how brand mentions are now more valuable than backlinks, and uncover clever tactics like listicles and Reddit engagement to outsmart larger competitors. Get ready to adapt to the future of organic search!