Most marketers still obsess over Google blue links. We’re here to show why that’s yesterday’s game.
We sat down with SEO legend Sam Dunning to unpack the new frontier of search: LLM SEO (aka Generative Engine Optimisation). Sam reveals a repeatable 90-day plan that gets your brand cited - not just ranked - inside ChatGPT, Claude, Perplexity and Google’s AI Overview.
You’ll hear the exact tactics small teams can use to out-manoeuvre enterprise giants: think listicle “cheat codes”, brand-mention campaigns, and Reddit seeding that LLMs love.
Tune in and learn:
+ Zero-click search - why clicks are disappearing and how to adapt
+ Brand mentions are better than backlinks - the new authority signal LLMs crave
+ 90-day sprint - ship pages, listicles and PR faster than big brands
This episode is a must-watch if you need organic search to drive pipeline (not vanity traffic) in 2025 and beyond.
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🔗 Links + CTAs
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00:00 AI vs SEO: Why This Matters Now
01:40 The Biggest Search Shake-Up in 10 Years
03:10 Enter the Zero-Click Era
04:35 Is Google Still Worth Chasing?
06:20 Should You Stop “Traditional” SEO?
08:05 How to Optimise for LLM Search
09:55 Solution-Aware Content That Wins
11:25 LLMs Don’t Rank Pages—They Chunk Them
13:05 Brand Mentions: The New Backlink
15:40 Listicles: Your AI Cheat Code
18:20 Build Detailed Use-Case Pages Fast
21:05 Early-Mover Advantage (Act Now)
23:30 Reddit & Quora: Secret SEO Weapons
26:10 Tracking the Un-Trackable in AI Search
29:55 The 90-Day Playbook to Beat Giants
33:35 Speed & Experimentation = Moat
40:10 Creative Tactics + Close
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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So you have everything you need to drive more revenue for your brand.
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https://theb2bplaybook.com/demand-generation-course
S07 E190 - The B2B Playbook
#b2b #b2bmarketing #digitalmarketing #b2bsaas #seo #AISEO
The B2B Playbook