The B2B Playbook

Outbound is breaking — and most teams don’t even realise it yet.In this episode, Scott Leese joins George Coudounaris and Adem Manderovic to unpack why the Predictable Revenue model is collapsing — and how to rebuild outbound around networks, trust, and real timing.We break down how the SDR→AE split eroded skills and alignment, how “meetings booked” became the wrong KPI, and what today’s best sellers are doing differently: validating markets, leveraging relationships, and comping on actual revenue.Scott shares what he’s seeing across 160 + companies and 12 unicorns, from collapsing cold-call pickup rates to the rebirth of in-person plays. We tie it back to CRO School’s Closed Circuit Selling™ — a system that gets sales, marketing, and product working in sync again.Tune in and learn:+ Why outbound is breaking — and what replaces it+ How to comp on held meetings or revenue, not vanity KPIs+ How to validate and catalogue your market for smarter timing+ The new edge: AI + network + unscalable playsIf you’re a small-team B2B marketer or sales leader sick of empty pipelines and spam tactics, this episode gives you the modern framework to fix it.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 The Volume Game Is Dead01:00 Why Scott Leese Ditched Outdated Playbooks02:20 “Hobbyists with Pitch Decks”04:40 Funding ≠ Success07:18 Founders Must Sell First10:50 What Great Sellers Do Differently13:40 Validate the Market Before You Sell16:04 How Predictable Revenue Broke Sales19:40 Lost Coaching & Skill Decay23:58 AI + Network + Unscalable Grit26:50 Fix Your Sales Technical Debt29:21 Stop Paying for Meetings Booked32:00 The MQL Hamster Wheel35:00 Rebuilding Sales–Marketing Handoffs41:10 Cold Calls Are Dying45:10 Referral Math That Opens Doors46:20 In-Person Plays That Win49:20 Deepfakes & IRL Trust55:10 Scott’s 3 Bets for the Future-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E201 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #demandgeneration #outboundsales

How do you go from a scrappy B2B SaaS with early traction… to a repeatable, scalable growth machine?In this episode, we sit down with EVP’s Allen Zhu — founder-turned-PM-turned-investor — to unpack the go-to-market playbook for scaling from 1 to 10. We dive into how top SaaS companies segment their market, fund sales and marketing early, and build moats that compound.Allen shares real examples from EVP’s portfolio (including Nexl) and explains how segmentation, workflow-driven expansion, and smart early investment helped them scale fast without burning cash.Tune in and learn:+ How segmentation drives efficiency — and the Nexl case that proves it+ The “self-funding” model for early sales & marketing investment+ Product expansion frameworks: follow the workflow, then follow the money+ How to build switching-cost moats and pre-board ROI for enterprise dealsThis is a must-watch for any B2B marketer or founder navigating the jump from early traction to scalable growth.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 The counter-intuitive truth: Sales & marketing can be self-funding01:00 Meet Allen Zhu (EVP): founder → PM → investor03:00 Early ventures, lessons from agency → apps → D2C06:30 From Citi to Freelancer to EVP: why B2B SaaS09:30 What EVP does at Series A (and how they partner)12:00 The #1 scaling mistake: skipping segmentation15:10 Case study: Nexl’s segmentation unlock (who, where, and why)19:40 Why SDR “spray & pray” fails in small total addressable lists22:10 Invest in S&M early: the “self-funding” window explained24:30 Measuring what matters when attribution gets messy29:30 Product expansion playbook: follow the workflow, follow the money33:30 Moats 101 for SaaS: switching costs, data, and process power37:30 Selling enterprise: pre-boarding ROI to win the room42:30 Timing outreach with public contract intel (governments)46:30 Customer advocacy flywheel: advisory boards & reference power53:00 Leading vs lagging: how EVP reads GTM progress56:30 What “active partner” really means at Series A58:30 Final takeaway: segmentation first, everything else follows59:30 Where to find Allen & EVP-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E200 - The B2B Playbook#b2b #b2bmarketing #b2bsaas #gotomarket #seriesA #evpventures #demandgeneration

How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies.We explore a complete paradigm shift in webinar strategy, moving away from the traditional focus on attendance and content creation to a data-driven, partner-centric approach. Justin shares his secrets for consistently achieving 1000+ registrants, turning webinars into powerful lead generation and sales conversion tools.Tune in and learn:+ How to leverage partners and influencers to exponentially grow your webinar audience+ The 6-step registration process that captures crucial lead data and drives conversions+ Post-webinar strategies that turn no-shows into demo bookings and sales opportunitiesThis episode is a must-watch for any B2B marketer looking to revolutionize their webinar strategy, drive more leads, and achieve better ROI from their marketing efforts. Justin's insights will change the way you think about webinars forever!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 The Game-Changing Webinar Strategy You've Been Missing02:19 Common Webinar Pitfalls: Why Most B2B Marketers Struggle04:30 Revolutionizing Webinars: Focus on Data Collection, Not Attendance07:09 Leveraging Partners and Influencers for Massive Webinar Growth11:37 The 6-Step Registration Process That Drives Results16:40 Curating Content vs. Creating: A Stress-Free Approach to Webinars21:20 Structuring Your Webinar for Maximum Impact and Sales Conversion26:29 Post-Webinar Strategies That Turn Attendees into Customers31:30 The Power of Problem Awareness in Demand Capture37:10 Automating Follow-Ups: Balancing Efficiency and Personalization41:40 Ask More, Get More: Introducing a Revolutionary Webinar Tool-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E151 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #webinar #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

If your outbound is optimised for meetings, not conversations, you’re burning cash and trust.We sit down with Joey Gilkey (CEO, Titan X) and Adem Manderovic (Closed Circuit Selling, CRO School) to rebuild B2B outbound so it actually drives revenue. We unpack why the SDR-AE factory failed, how to get 25% connect rates, and how to use first-party signals to guide timing, ads, and follow up.Joey shows why he pays SDRs to create completed conversations and rigorous disposition buckets. Adem explains cataloguing and channel validation so marketing stops guessing and starts planning around real timing. We dig into audience activation using opt-in texts and VSLs, and why “buyer intent” data isn’t the shortcut you think it is.Tune in and learn:+ A practical B2B outbound strategy built on conversations and 6 disposition buckets+ Why the SDR-AE model and Predictable Revenue broke outbound (and what replaces it)+ Why pipeline coverage and meeting quotas mislead teams, and what to measure insteadThis is a must-watch if you’re a B2B revenue leader. Stop chasing low-value meetings and start engineering high-value conversations that inform ads, timing, and deals.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 Why today’s outbound is breaking trust01:34 Joey Gilkey on Titan X and the “phone intent” wedge02:58 The 25% connect-rate play and why conversations matter04:30 How the SDR-AE split eroded buyer trust06:05 Cheap headcount, costly model: the real flaw08:36 What APAC got right: senior sellers and CS roots10:28 Market validation beats MQLs every time12:44 VC incentives and the sales industrial complex13:58 Joey’s reversal: paying SDRs to have conversations15:42 Long-cycle selling lessons that fix short-term thinking18:32 Buckets, not bookings: 6 dispositions that run your follow up21:05 Full-cycle AEs vs modern roles – what actually works27:10 Audience activation: VSL + phone + SMS that scales trust32:33 Opt-in texting, pixeling, and smarter retargeting34:52 Make marketing useful: capture commercial intel, not contacts36:55 Pipeline coverage is a vanity metric without context38:28 Phone intel powering LinkedIn ads and account timing40:28 Why “buyer intent” data misses the mark45:35 PE firms are cutting SDRs – what to run toward instead52:57 Retraining SDRs is easy. Leaders are the bottleneck55:40 Final take: value conversations, not meetings-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E199 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #demandgeneration #outboundsales

How to Land 6-Figure Deals with LinkedIn Thought Leadership AdsWant to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook.We’re walking you through the exact LinkedIn ads strategy we use to land six-figure deals for ourselves and our clients—without spamming inboxes or relying on outdated lead gen tactics.This is our B2B demand generation system—powered by LinkedIn Thought Leadership Ads—that’s working across SaaS, consulting, and service businesses. If you're in a small marketing team and tired of wasting budget on low-quality leads, this episode will change how you market forever.You’ll learn how to:+ Map your LinkedIn content to the five stages of awareness+ Use thought leadership marketing to build trust at scale+ Combine paid media and outbound to unlock high-intent conversationsWatch this if you:+ Want a scalable way to generate demand on LinkedIn+ Need a better B2B LinkedIn ad strategy that drives revenue+ Are trying to get in front of ideal customers with zero brand awarenessWe show you how to tie content, ads, and outbound together to consistently book meetings and grow pipeline. It’s the same framework behind our $10K/month retainers—and it works for any B2B brand.This episode is a must-watch for B2B marketers who want to use LinkedIn to win high-value deals—and build a marketing engine that scales.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/coursesSUBSCRIBE to our channel: / @theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------02:20 What Are LinkedIn Thought Leadership Ads?03:40 Proof It Works: Real $10K/Month Deal From These Ads05:00 Why Most Thought Leadership Ad Campaigns Fail07:00 Boosting Posts ≠ Strategy: The Common Mistake09:00 The 3-Month Trust-Building Window (Case Study Insight)11:00 You Need This Before You Run Any LinkedIn Ads12:40 Our Full Demand Gen Framework Behind These Ads14:20 Mapping Ads To The 5 Stages of Awareness16:00 Unaware to Most Aware: The Buyer Journey Blueprint18:00 How to Create a Thought Leadership Content Matrix20:00 Cold vs Warm Audiences: What Content to Serve21:40 How We Target & Build Audiences That Convert23:00 Ideal Ad Frequency: What LinkedIn Won’t Tell You24:40 Our Secret Ad Sequencing Hack That Lowers Costs27:00 Real Client Wins: Social Proof You Can Copy29:00 When To Combine Ads With Sales for Bigger Wins30:40 The KPIs That Actually Matter (And What to Ignore)34:00 Final Thoughts & Where To Learn More-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-gen...S07 E179 - The B2B Playbook#LinkedInAds #B2BMarketing #ThoughtLeadership #DemandGen #TheB2BPlaybook #B2BLeadGen #LinkedInStrategy

B2B Marketing Budget Allocation: The Sustainable Way Small Teams Should Do ItIf your marketing budget keeps getting cut or ignored, it’s not you—it’s the model.In this episode, we break down a practical B2B marketing budget allocation for small teams. We explain why top-down and bottom-up alone fall apart, how to validate messaging before you buy reach, and how to shift from BOFU-only spend to a balanced brand + demand mix that compounds.We share the path we use with our 5 BEs framework—start lean and organic, prove the message, then use paid to amplify. You’ll hear realistic ROI guardrails, when to rebalance spend, and how category (established vs new) should change your split.Tune in and learn:+ How to avoid the top-down and bottom-up budget traps+ The “validate, then amplify” approach that saves cash and increases impact+ ROI ranges and a stepwise shift from BOFU to demand + brandIf you’re a B2B marketer in a small team, this is the clearest way to plan and defend your budget—and actually deliver revenue impact.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 The B2B Budgeting Problem No One Solves Clearly00:27 Who We Help: Small Teams, Big Revenue Goals01:05 The 5 BEs Framework in 60 Seconds02:30 Why Budgeting Is So Hard (Variables You Can’t Ignore)03:45 The Trap: Overcommitting to Channels Having “Their Moment”04:38 Top-Down Budgeting: Looks Great on a Slide, Breaks in Reality06:05 The 95:5 Rule vs “Just Spend More on BOFU”07:18 Bottom-Up Budgeting: Sensible… Until Leadership Says “Bigger”09:45 Our Recommendation: Start Lean, Prove It Organically11:30 Validate PMF & Messaging Before You Buy Reach12:40 Paid = Amplification Once the Message Works13:40 Evolving the Mix: From BOFU-Heavy to Balanced Demand15:05 Setting ROI Targets You Can Defend (and Reinvesting)16:45 Category Matters: Established vs New (Webjet vs Uber)18:50 Build Mental Availability to Lower Future CAC20:40 Key Takeaways & Your Next Budget Moves-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E198 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #demandgeneration #communityledgrowth

Community-Led Growth: How To Turn Customers Into Your Growth EngineWe break down the playbook for community-led growth — how to move beyond engagement theater and build a system where customers become your distribution.Featuring Laís de Oliveira (author of Hacking Communities), this episode gives you practical frameworks like the Five Ps, the “lighthouse → port → city” journey, and closeness circles that turn casual users into passionate advocates and ambassadors.We show you how to:+ Make community a core growth engine (not a side-channel)+ Design onboarding and programming that build habit+ Use contribution, access, and recognition to scale advocacyIf you’re a B2B marketer on a small team, this episode shows how to create a community-led growth system that compounds your distribution and builds lasting trust with buyers.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 Community-Led Growth: Your Unfair Distribution Advantage01:00 Why Brands Are Now Conversations (You Can’t Control Them)02:45 TL;DR Framework: From Clarity → Contribution → Advocacy04:15 The Five Ps Of Community-Led Growth06:00 Identity → Connectedness → Growth Formula08:00 Make Community Core To Value Creation10:00 Community-Led Growth x Business Model Canvas12:15 Jobs-To-Be-Done For Community-Led Growth14:30 B2B Examples: From CRM To Better Sellers16:20 Lighthouse → Port → City: How Communities Grow19:00 The First 21 Days: Onboarding That Sticks21:15 Programming That Brings People Back23:00 Turning Users Into Contributors25:10 Advocates vs Ambassadors In Community-Led Growth27:20 Closeness Circles: Reward With Access30:00 The Taylor Swift Playbook (For B2B Communities)32:10 Journey & Lifecycle: 1500:150:15 Ratios35:00 Pitfalls To Avoid In Community-Led Growth37:10 Make It A System: Track, Reward, Iterate39:30 Q&A: Communities Beyond Customers43:00 Q&A: Where To Start – Existing vs New Customers46:00 Q&A: Virality & Chapters In Community-Led Growth50:00 Q&A: When Is It Too Early To Start?53:00 Wrap: Community As A Value Engine-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E197 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #demandgeneration #communityledgrowth

Join Paul Perrett, CEO of Firmable, and Adem Manderovic, founder of Closed Circuit Selling, as they dive into why most B2B revenue engines fail. They discuss the innovative 10-line economic model for scaling revenue, emphasizing the importance of market validation over traditional MQLs. The duo shares insights on integrating sales and marketing for cohesive growth, building brand credibility, and turning strategic partnerships into a powerhouse revenue generator. Learn practical approaches to overcoming common growth hurdles and activating your B2B ecosystem!

This is your last chance to join our Demand Gen Course – The B2B Incubator – before doors close on Friday, 29 August. https://theb2bplaybook.com/demand-generation-courseInside the program, you’ll get:On-demand materials you can work through in your own time6x live Q&A sessions with George to get your questions answered and stay accountableA proven framework trusted by marketers in both SaaS and servicesAlison at RIVET used it to build a demand engine that now sources 70% of pipeline from marketing.Allister Hamilton used it to triple his pipeline in services.If you’re a small marketing team and want to stop chasing bad leads and start building a system that drives real revenue — this is your shot.👉 Register now before doors close Friday, 29 August: https://theb2bplaybook.com/demand-generation-course

Demand Generation Course Review: What I Learned Inside The B2B IncubatorThinking about joining a demand generation course—but not sure if it’s worth your time?We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth.Allister shares:+ Why he picked this program over other courses (including how it's different to Ritson’s Mini MBA)+ How he got sales to actually use their content+ The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline)Tune in and learn:+ How to build a demand gen engine with a small team+ A practical content system that aligns sales and marketing+ What to expect when you join The B2B IncubatorIf you're serious about levelling up your skills, aligning your team, and finally seeing results from your content—this episode is for you.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 Demand Gen Course Review: Real Feedback from a Head of Marketing00:44 The Problem: Content That Doesn’t Drive Pipeline01:53 Why I Chose The B2B Incubator Over Other Courses02:50 Hands-On vs Theory: How It Compares to Ritson’s Mini MBA04:30 From B2C to B2B: Plugging My Skill Gaps05:40 The Mindset Shift: From Sales Support to Strategic Partner07:00 Learning to Build a Content Engine with Limited Resources08:00 Our Strategy: Pillar Content on Steroids09:02 How We Got Sales to Use Our Marketing Content09:40 The Power of Single-Minded Content10:40 Aligning Content to Personas (and Why It Worked)11:30 The Impact on Sales Conversations12:00 Tangible Results: 3x More Prospect Meetings13:00 200% LinkedIn Engagement Lift13:50 Website Dwell Time Up 80%14:30 $ Attributable Pipeline: +75% YoY15:05 The Confidence Shift: Why I’d Do It Again16:10 Making Time for the Program in a Small Team17:05 Should You Bring Your Team Into the Program Too?17:42 Final Verdict: Is It Worth It?-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E195 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing #demandgeneration #b2bpositioning #positioningstrategy