The B2B Playbook #188: How Thought Leadership Strategy ACTUALLY Builds Pipeline (Not Just Vanity Metrics)
Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.
In this episode, we break down how to turn thought leadership into a trust-building, pipeline-generating machine. Not just fluff for likes and impressions.
We’ll show you how to build a strong point of view, map it to your buyer’s journey, and use thought leadership ads to hit the 95% of the market that isn’t ready to buy… yet.
Tune in and learn:
+ The 3 questions every POV must answer to resonate
+ Why most marketers fail at thought leadership (and how to fix it)
+ Our exact LinkedIn Ads system for turning content into pipeline
This episode is a must-watch if you want to move beyond vanity metrics and make your brand the one buyers remember when they’re ready to act.
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🔗 Links + CTAs
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💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency
🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school
🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course
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00:00 How Thought Leadership Actually Builds Pipeline
02:00 The 5 Bs Framework Recap
04:00 Why Thought Leadership Often Fails
06:00 The 3 Questions to Shape Your POV
08:00 Using LinkedIn Ads to Amplify Trust
10:00 Mapping Content to the Buyer Journey
12:00 Why Subject Matter Experts Must Lead
14:00 The Real Goal: Being Remembered at Purchase Time
16:00 The Ogilvy Method for Ads that Educate & Convert
18:00 How to Measure Thought Leadership Ads
20:00 A Proven Framework for LinkedIn Thought Ads
22:00 Patagonia: B2C Thought Leadership Masterclass
24:00 How Patagonia Drives Profit Through POV
26:00 B2B Example: Rivet’s Framework for Labor Ops
28:00 Final Takeaways: Thought Leadership That Works
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
https://theb2bplaybook.com/demand-generation-course
S07 E188 - The B2B Playbook
#b2bmarketing #demandgeneration #b2b #digitalmarketing
#b2bsaas #thoughtleadership #linkedinads