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Grow Your B2B SaaS
S5E19 - Build a Profitable SaaS SEO Strategy: Leverage Customer Insights to Drive Sustainable Organic Growth with Sam Dunning
Jan 28, 2025
Sam Dunning, founder of Breaking B2B, shares his expertise in SEO for B2B SaaS companies. He emphasizes that SEO isn't suitable for every business, particularly those needing immediate results. The discussion highlights the advantages of targeting the right keywords and understanding customer insights to drive effective SEO strategies. Mistakes like focusing solely on traffic metrics are addressed, along with optimizing content for better conversion. Dunning also touches on AI's impact on SEO, urging businesses to adapt to changing search behaviors.
51:44
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Quick takeaways
- SEO is vital for B2B SaaS companies targeting active buyers, but it requires time and resources for sustainable results.
- Investing in SEO may not be advisable for companies needing quick results or operating in immature markets without search demand.
Deep dives
The Role of SEO in B2B SaaS Growth
Search Engine Optimization (SEO) is crucial for B2B SaaS companies looking to capture the attention of prospects actively searching for their solutions. In most markets, approximately 5% of potential customers are in a buying mode, making it essential to target those interested in the product or service offered. Successful SEO allows a company to appear in the organic search results rather than relying solely on paid advertisements, which many tech-savvy users tend to ignore. Additionally, the evergreen nature of SEO content can provide long-lasting traffic benefits, ensuring a continuous flow of potential leads without incurring costs for every click.
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