Are you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won’t want to miss!Key Timecodes(0:00) - Episode Introduction: Are you growing a B2B SaaS and looking to hit 10K MRR?(1:11) -Episode 1: Kevin Tye on scaling beyond founder-led sales.(2:16) -Episode 2: Ferdinand Goetzen on building a sustainable SaaS business.(3:12) -Episode 3: Tim Schumacher's playbook for early-stage SaaS growth.(4:13) -Episode 4: Joran Hofman on affiliate marketing for B2B SaaS.(5:19) -Episode 5: Jacco van der Kooij on molding a go-to-market team.(6:21) -Episode 6: Mike Dry on leveraging customer success for growth.(7:33) -Episode 7: Alex Urquhart on building and scaling a micro SaaS.(8:30) -Episode 8: Diane Wiredu on mastering message market fit.(9:23) -Episode 9: Chris Out on transitioning from agency to SaaS.(10:14) -Episode 10: Tom Hunt on starting and growing a B2B podcast.(11:05) -Episode 11: Gilles Bertaux on going global with your SaaS.(12:58) -Episode 12: Ryan Allis on outbound strategies for SaaS growth.(14:09) -Episode 13: Andrew Davis on hiring your first marketing leader.(15:26) -Episode 14: Greg Head on building SaaS without big VC funding.(16:22) -Episode 15: Chris Cunningham on leveraging social media for growth.(17:31) -Episode 16: Adam Glazer on setting up a SaaS affiliate program.(18:47) -Episode 17: Angeley Mullins on AI tools for efficiency.(19:57) -Episode 18: April Dunford on positioning for explosive growth.(21:01) -Episode 19: Sam Dunning on building a profitable SaaS SEO strategy.(22:26) -Episode 20: Melissa Rosenthal on building brand authority.

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss! Key Timecodes (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth. (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver. (1:39) - Discussion on Brand Authority: What is brand authority? (2:47) - Comparing Brand Authority and Thought Leadership. (4:01) - Building Brand Authority: When to start? (5:12) - Credibility Under the Rug: Building brand authority in stealth mode. (6:47) - Brand Authority as a Byproduct: Building credibility through customer success. (7:23) - Importance of Positioning and Brand Strategy. (8:53) - Steps for B2B SaaS Companies to Become Authorities. (10:24) - The Role of Humor in Brand Strategy. (12:19) - Applying Learnings from Previous Experiences. (13:16) - Humor's Role Across Different Channels. (14:04) - The Importance of Humor in Serious Markets. (15:08) - Identification Humor: Understanding customer pain points. (15:42) - Challenges with a Wide Customer Profile. (15:55) - Common Mistakes in Building Brand Authority. (17:50) - Importance of Leadership in Brand Building. (18:50) - Owning the Conversation in Your Industry. (20:56) - Practical Steps to Own the Conversation. (21:57) - Challenges in Building Brand Authority. (24:02) - Key Roles in Brand Authority Discussions. (25:06) - The Future of Brand Authority and AI Impact. (28:02) - Advice for SaaS Founders Starting Out. (29:33) - Growing to 10 Million ARR: Key Strategies. (31:14) - The Role of SEO and Brand in Growth. (33:19) - General Advice for SaaS Founders. (33:56) - How to Contact Melissa Rosenthal: LinkedIn. (34:22) - Conclusion by Joran: Call for reviews and engagement.

Sam Dunning, founder of Breaking B2B, shares his expertise in SEO for B2B SaaS companies. He emphasizes that SEO isn't suitable for every business, particularly those needing immediate results. The discussion highlights the advantages of targeting the right keywords and understanding customer insights to drive effective SEO strategies. Mistakes like focusing solely on traffic metrics are addressed, along with optimizing content for better conversion. Dunning also touches on AI's impact on SEO, urging businesses to adapt to changing search behaviors.

April Dunford, founder of Ambient Strategy and author of "Obviously Awesome," shares her expertise on positioning in the B2B SaaS landscape. She explains that effective positioning is foundational, differentiating it from mere branding and messaging. Listeners will learn about common pitfalls in SaaS positioning and how a clear strategy can highlight unique product value. April emphasizes the importance of aligning marketing with sales pitches and the need for cross-functional teamwork to achieve explosive growth.

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

In this discussion, Adam Glazer, President of Partner Commerce and expert in B2B affiliate marketing, elaborates on the mechanics of setting up effective affiliate programs. He demystifies affiliate marketing, emphasizing its performance-driven nature. Adam highlights when SaaS companies should consider launching affiliate programs and shares common pitfalls to avoid. The conversation also dives into strategies for recruiting and supporting affiliates, and outlines best practices for scaling these programs to maximize growth. Tune in for valuable insights!

Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!

What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Greg Head, a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast. In this episode, they explore his insights into building a successful SaaS business without the need for big venture capital (VC) funding. This episode is essential for any SaaS founder exploring alternative paths to success. Whether you’re bootstrapping or considering alternative funding options, Greg Head’s insights are invaluable for building a thriving SaaS business. Key Timestamps (2:56) - Understanding the Practical Founder Approach (3:07) - Building a SaaS Without Big VC Funding (4:23) - Should Founders Aim to Sell Their SaaS? (5:49) - Building a Profitable Software Company (7:07) - Seven Paths to Success for SaaS Founders (13:10) - The Cost of Starting a Software Business (14:08) - Understanding the Value of Strategic Exits (16:45) - The Two-Bite Exit Strategy (19:16) - Private Equity vs. Strategic Exits (23:03) - The Startup Flipper Path (28:29) - Later VC Funding as an Option (36:22) - Advice for Founders at 10K MRR (39:11) - Building a Reliable Go-To-Market Motion

In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties. This episode is a must-listen for any founder looking to hire their first marketing professional and establish a successful partnership. Key Timestamps (0:00) - Introduction and Marketing Challenges (1:36) - Andrew's Background and Experience (2:38) - Challenges and Pitfalls in Marketing (4:05) - Benefits of Diverse Input in Marketing (4:16) - Why Marketing is Scary (6:02) - When to Hire Your First Marketing Person (7:07) - Trigger Points for Hiring a Marketer (8:52) - Understanding the Founder's Burden (12:02) - Marketers' Challenges in Early-Stage Companies (13:32) - Transitioning Marketing Strategy (15:28) - Go-to-Market Motion and Founder-Marketer Relationship (17:48) - Channels and Tactics in Marketing (20:02) - The Importance of Benchmarking (23:52) - The Importance of Fit in Hiring (26:02) - Complementary Skills in Hiring (27:15) - Building Trust in the Relationship (28:14) - Trust Formula Explanation (30:30) - Advice for SaaS Founders at Different Stages (31:01) - Importance of Insight Over Cash

Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their businesses with expert guidance, coaching, and digital ad agency services. If you’re looking to take your B2B SaaS business to the next level, this episode is packed with valuable insights to guide you on your journey. Key Timestamps (0:52) - Guest Introduction (1:29) - Should SaaS Founders Aim for an Exit? (2:38) - How to Achieve Nine-Figure Exits (2:41) - Bootstrapping vs. VC Funding (3:32) - The Importance of Bootstrapping (4:19) - Building Revenue Before Seeking Investment (4:39) - Mistakes SaaS Companies Make (5:01) - Effective Ways to Grow a SaaS Business (5:35) - Importance of Outbound Marketing (6:22) - Importance of Community for SaaS Founders (7:24) - Specific Forums for SaaS Growth (7:53) - Introduction to the SaaS Growth System (8:51) - Unit Economics and Customer Value (9:29) - Critical Metrics for SaaS Founders (10:24) - Calculating Customer Lifetime Value (LTV) (11:07) - Determining Target Customer Acquisition Cost (CAC) (11:49) - Importance of Paid Customer Acquisition (12:19) - Outbound Reach and Advertising (12:42) - Acquiring Customers Below Target CAC (13:09) - Outbound Marketing Strategies (14:18) - Educating the Market Proactively (14:33) - Creating a Comprehensive Lead List (15:54) - Utilizing Lead Lists for Marketing (16:21) - Creating Matched Audiences for Ads (16:52) - Email Sequences and Brand Omnipresence (17:34) - Transitioning to Warm Email Lists (19:54) - Importance of a Comprehensive Lead List (22:47) - Importance of Market Education (23:28) - Efficient Sales and Marketing Spend (24:12) - Providing Value in Content (24:23) - Creating Content and Distribution (25:09) - Building a SaaS Content Machine (25:39) - Importance of Founder-Led Content Creation (26:07) - Distribution Formats for Content (26:34) - Calculating Content Impressions (27:12) - Content Impressions and Growth (27:37) - Measuring Content Impressions (29:26) - Recap of the Content Strategy (30:17) - Content Creation Process (31:21) - Scaling and Building a Team (32:55) - Key Team Members for Scaling (33:33) - Building a System That Operates Without You (35:36) - Preparing for an Exit (35:47) - Steps for Scaling and Exiting (36:12) - Raising Capital and Timing (37:13) - Risks of Raising Capital Too Soon (38:00) - Building Revenue and Systems Before Raising Capital (38:46) - Guidelines for Series A and B Funding (39:59) - The Path to a Successful SaaS Exit (40:15) - Preparing for an Exit (41:12) - Working with M&A Advisors (42:10) - Professional Investment Banks for Exits (43:08) - Maximizing Exit Value with Investment Banks (43:39) - Benefits of Working with Investment Banks (44:24) - Final Advice for SaaS Founders (44:49) - Starting Out and Growing Initial Revenue (47:14) - Contact Information for Ryan Allis