

S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts
Are you a SaaS founder struggling to hit your first $10K in MRR? You’re not alone it’s the first major hurdle every SaaS founder faces: proving your product, landing real customers, and building traction. In Season 6 of the The Grow B2B SaaS podcast, Joran Hofaman spoke to 20 successful SaaS founders and experts who’ve been through it, and at the end of each interview, He asked them one question: “What’s your best advice for reaching $10K MRR?” This episode brings all their answers together into one powerful, no-fluff summary and before each expert speaks, he'll tell you which episode they’re from so you can check out their full story. If you’re growing a SaaS, this episode is packed with the insights you wish you had months ago.
Key Timecodes
- (1:07) - Episode 1: Kristi Faltorusso on Customer Success
- (2:35) - Episode 2: Aaron Ross on Predictable Revenue
- (5:11) - Episode 3: Clark Barron on Demand Gen Strategy
- (6:20) - Episode 4: Pablo Assensio on Product-Led Growth
- (7:44) - Episode 5: Peter Loving on UX and Revenue
- (9:04) - Episode 6: Tom Shapiro on SEO for SaaS
- (10:29) - Episode 7: Mina Golesorkhi on SaaS Hiring
- (12:59) - Episode 8: Johnny Staker on SaaS Growth Strategies
- (14:12) - Episode 9: Elliott Rayner on Strategic Storytelling
- (16:42) - Episode 10: Craig Brown on ICP and Messaging
- (18:56) - Episode 11: Ben Murray on Financial Strategy
- (20:05) - Episode 12: Nicolas Calabrese on International Expansion
- (22:33) - Episode 13: Kevin Lems on SaaS Pricing in the AI Era
- (24:21) - Episode 14: Ramly John on Onboarding Strategies
- (26:09) - Episode 15: Patrick Cumming on Paid Ads
- (28:19) - Episode 16: Zoltan Vardy on Founder-Led Sales
- (29:36) - Episode 17: Alexander Estner on Go-To-Market Playbook
- (30:55) - Episode 18: Frank Sonders on Go-To-Market Strategy
- (32:12) - Episode 19: Ezean and Oji Odeze on Product Management Lessons