S6E20 - Scaling Product, Scaling SaaS: Product Management Lessons from $0 to $100M+ with Oji Udezue and Ezinne Udezue.

Jul 1, 2025

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What does it take to scale a B2B SaaS company from zero to $100 million in ARR? In the final episode of Season 6 of the Grow Your B2B SaaS Podcast, we explore this big question with two standout guests: Oji and Ezinne Udezue. They’ve worked with top tech companies like Typeform, WP Engine, and Twitter. They also co-wrote Building Rocketships: Product Management for High-Growth Companies. Beyond their resumes, they bring a unique perspective as a married couple with 20 years of partnership, both in life and in product leadership. This episode is full of sharp insights and practical strategies for anyone looking to build and grow successful SaaS products.Key Timecodes

(0:00) - Knowing Your Ideal Customer Profile
(0:09) - Most Important Task for Founders
(0:59) - Closing Off Season 6 with a Bang
(1:46) - Guest Welcome
(1:53) - Diving Into Product Management
(2:02) - Product Management as a Craft
(3:19) - The Importance of Sharp Problems
(4:44) - Why SaaS Founders Need Product Management
(6:22) - Founders Thinking as Product Managers
(7:54) - Misconceptions in Product Management
(8:32) - Admin Layer of Product Management
(9:27) - AI's Role in Product Management
(10:19) - Calculated Decisions and Customer Needs
(10:52) - AI as a Tool, Not a Replacement
(11:13) - Scaling from Zero to $100 Million ARR
(12:29) - Finding a Sharp Problem
(13:46) - Sharpening Your ICP
(16:05) - Building and Refining Your Product
(18:13) - Signals Before Investing in Growth
(19:38) - The Fundamentals of Product-Market Fit
(20:36) - Creating a Unicorn vs. a Small Business
(22:32) - Product Strategy Across Revenue Stages
(25:41) - Strategic Moats and Distribution
(26:11) - What is Product-Market Fit?
(27:18) - Customer Investment as a Sign of Fit
(28:23) - Phases of Growth in SaaS
(30:56) - Virality vs. Network Effects
(32:54) - When to Think About Virality and Network Effects
(35:02) - AI as a Risk and Opportunity
(36:18) - AI's Impact on Workflows
(39:15) - Rethinking Business with AI
(42:34) - Advice for SaaS Founders Starting Out
(45:10) - Growing Towards 10 Million ARR
(49:03) - Making Decisions When Not in the Room
(51:01) - Summary of Key Points
(51:26) - Building Rocketships Pro Edition
(53:21) - Building a Community of Product Managers
(53:57) - Closing Remarks and Call for Feedback