Grow Your B2B SaaS S7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis
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Aug 12, 2025 KaraLynn Lewis, a Fractional GTM & Partnerships Leader, shares her expertise in building successful SaaS partnerships. She discusses the common pitfalls that lead to partnership failures and the importance of mutual value creation. KaraLynn explains the different types of partnerships, including referral and affiliate models, and offers actionable strategies for establishing effective partner programs. She emphasizes the significance of accountability and understanding partner goals to foster enduring relationships that drive revenue.
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Partnerships Are Mutual Value Relationships
- Partnerships must drive mutual value and trust, not just rely on a signature.
- KaraLynn Lewis stresses that both parties must remain accountable and continuously deliver value.
Many Deals Die After The Handshake
- KaraLynn recounts many small partner deals that ended after signatures and demos with no follow-through.
- She highlights that signatures often feel like success but frequently produce no results.
Partnerships Are Non-Transactional
- Partnerships are non-transactional relationships intended to create mutual benefit beyond simple purchases.
- In SaaS this covers tech integrations, channel partners, referrals, and affiliates.