Distribution First

How to Get More Pipeline with Less Output | Breaking B2B

10 snips
Nov 5, 2024
Guest
Sam Dunning
In this discussion, Sam Dunning, a B2B content strategy and SEO expert, shares insights on crafting impactful content amidst a sea of noise in marketing. He emphasizes the importance of aligning content with the buyer’s journey to drive sales and lead generation. Dunning also covers strategies for small teams to focus their efforts effectively, the use of AI for creative content ideas, and the critical need for authenticity in marketing. He highlights the value of optimizing existing content to maximize its impact and revenue potential.
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Episode notes
1
Intro
00:00 • 3min
2
Enhancing B2B Strategies Through Targeted Content and SEO
02:47 • 2min
3
Strategic Marketing for Smaller Teams
04:50 • 18min
4
Content Creation Strategies for Limited Resources
23:12 • 8min
5
Navigating Marketing Strategies for Revenue
31:38 • 4min
6
Maximizing Content Effectiveness
36:01 • 4min