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3min chapter
How to Get More Pipeline with Less Output | Breaking B2B
Distribution First
Intro
This chapter explores the nuances of content marketing within the B2B sector, addressing misconceptions and highlighting the need to prioritize buyer education over direct sales tactics. It also discusses the challenges posed by the ease of AI tools, urging marketers to commit to creating comprehensive content strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode