Breaking B2B - B2B Marketing & Demand Generation Podcast #451 Did AI Kill SEO? (The Revenue Formula)
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Aug 11, 2025 Sam Dunning, an SEO expert and consultant, shares his insights on the rapidly evolving world of SEO in the age of AI. He discusses how AI is reshaping search behavior and the implications for marketers. The conversation dives into the effectiveness of AI-generated content versus authentic human touch. Sam emphasizes the importance of a structured approach to SEO, targeting ideal customers, and navigating new search dynamics. Key strategies for 2025 are revealed, including building brand authority and generating high-quality niche content.
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SEO Hasn't Died — It's Evolving
- SEO isn't dead but it's changing massively due to AI-driven features like Google's AI overviews.
- The shift reduces click-throughs and forces marketers to rethink SEO beyond traditional tactics.
Don't Do SEO For New Categories
- Avoid investing in SEO if you're creating a new category with no existing demand.
- Focus first on building awareness where prospects already spend time before targeting search.
Win Fast With Niche Keywords
- Target niche, high-intent long-tail keywords to see SEO impact in as little as 90 days.
- Chip away at broad category terms while dominating specific industry or competitor-related queries.