

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Aug 25, 2025 • 33min
#453 AI Just Changed B2B/SaaS SEO | Everything You Need to Know…
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► AI is rewriting all the established rules of SEO! Sam sits down with Vasco Monteiro to cover; LLM rank tracking - is it HPYE?. Plus they describe how the real successes come from deep, niche content, competitor comparisons, and backlinks+ being present on the platforms that LLMs scrape their data from.We talk through:👉 AI is a disruptor for SEO: LLMs are changing search behaviours fast.👉 LLM rank tracking is overrated: Tools are popping up, but reliable data just isn’t there yet.👉 Content still wins: Niche, context-rich pages rank still in Google & AI search.👉 Backlinks & brand callouts: Still powerful andLLMs love Reddit, YouTube, and Twitter.👉 Think holistically: SEO + LinkedIn + podcasts + ads = multiple touch points that build trust (& pipeline!). 👉 Vasco Monteiro on LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

Aug 18, 2025 • 45min
#452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)
In this engaging discussion, Vasco Monteiro, the founder of Arvo—an AI-powered SaaS platform—unveils his journey to achieving $5 million in annual recurring revenue. He dives into his key marketing strategies, spotlighting YouTube as a powerhouse for lead generation. Vasco reflects on his successes and failures, shares vital insights on customer engagement, and reveals innovative SEO tactics tailored for the B2B landscape. Tune in for a treasure trove of practical advice that can accelerate growth and enhance visibility!

5 snips
Aug 11, 2025 • 53min
#451 Did AI Kill SEO? (The Revenue Formula)
Sam Dunning, an SEO expert and consultant, shares his insights on the rapidly evolving world of SEO in the age of AI. He discusses how AI is reshaping search behavior and the implications for marketers. The conversation dives into the effectiveness of AI-generated content versus authentic human touch. Sam emphasizes the importance of a structured approach to SEO, targeting ideal customers, and navigating new search dynamics. Key strategies for 2025 are revealed, including building brand authority and generating high-quality niche content.

Aug 4, 2025 • 30min
#450 The BEST SaaS Marketing Strategies For 2025 - [REPOST]
📞 Book a call ► So good I had to share twice :D In case you missed it the first time I lay out the best SaaS marketing strategies to use in 2025 & beyond! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

5 snips
Jul 28, 2025 • 29min
#449 Full SaaS SEO Marketing Strategy For 2025 (Build Pipeline in 90 Days)
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode, I go over the exact 7 step SEO Marketing Strategy any B2B and SaaS company can use to start building pipeline in 90 days! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

Jul 21, 2025 • 55min
# 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share: 👉 Marketing can't generate revenue, only the ability to generate revenue. 👉 Ensuring your product fits the market 👉 Marketing should be measured on market impact , not sales output. 👉 Don’t let people get in the way of your success. 👉 The end goal isn’t to get leads, it’s to get a shtload of money! 🔗 Clark Barron 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

7 snips
Jul 14, 2025 • 21min
#447 I Ranked 35 B2B Businesses #1 on Google (Here’s How)
Discover the secret sauce to dominating Google rankings for B2B businesses! Learn how targeted SEO strategies can boost revenue by focusing on high-sales intent keywords. Uncover practical tips for optimizing content that captivates qualified leads. Join the journey to elevate your B2B marketing game and transform your online presence!

Jul 10, 2025 • 46min
#446 What No One Tells You About Being a B2B Founder...
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Sam shared the ups and downs of being a founder of a b2b services agency along with highs and lows from a mental health point of view, plus what has and hasn't worked for him. 👉 Thanks to Jolie Shapiro for the interview on the revenue mind podcast. 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

Jun 30, 2025 • 47min
#445 Scaling to $10M ARR w/ only ads (Bootstrapped B2B SaaS)
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Niels Klement (CMO @ Perspective, $10M ARR+) joins me on Breaking B2B to share: 👉 Why he choose the paid media route 👉 What the early days looked like 👉 Scaling from $3m + $5m + $10M 👉 Biggest mistakes made along the way 👉 Niel Klement 👉 BB2B Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================

13 snips
Jun 23, 2025 • 44min
#444 The Ultimate SaaS SEO Guide For 2025
Explore how SEO can supercharge your SaaS revenue growth. Discover strategies that outshine paid ads and learn to dodge common SEO mistakes. Get insights on optimizing bottom-of-the-funnel keywords for increased organic traffic. This discussion is packed with actionable tips to help you generate leads and book demos effectively.