Breaking B2B - B2B Marketing & Demand Generation Podcast #444 The Ultimate SaaS SEO Guide For 2025
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Jun 23, 2025 Explore how SEO can supercharge your SaaS revenue growth. Discover strategies that outshine paid ads and learn to dodge common SEO mistakes. Get insights on optimizing bottom-of-the-funnel keywords for increased organic traffic. This discussion is packed with actionable tips to help you generate leads and book demos effectively.
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SEO Is Untapped SaaS Goldmine
- Many SaaS companies neglect SEO and focus on paid media and outbound sales, missing organic leads and demos.
- SEO offers an evergreen, compounding traffic effect for sustained revenue growth.
Target Bottom-Funnel Keywords
- Avoid targeting top funnel, generic keywords with SEO as they mostly attract low-intent visitors.
- Focus on bottom funnel, high-intent "money keywords" that buyers use when ready to convert.
Build Money Keyword Matrix
- Build a money keyword matrix with columns for your offer, target industries, competitors, and customers' jobs to be done.
- Use this matrix to uncover long tail, high-intent keywords to focus your SEO content strategy.