The Duct Tape Marketing Podcast 5 Ways Google Search Console Can Help Your SEO Strategy
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May 1, 2025 Discover how Google Search Console can supercharge your SEO strategy! Uncover high-intent search queries and improve click-through rates while measuring true visibility. Learn to fix technical problems and guide AI content effortlessly. This insightful discussion goes beyond just rankings, revealing actionable tactics to enhance user engagement and drive real business results. Small businesses can especially benefit from aligning their content with user intent for better visibility and conversions.
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SEO Isn't Dead — The Playbook Is
- SEO is not dead, but the old playbook is obsolete and requires a new approach.
- Think of SEO as search visibility focused on business outcomes, not just rankings.
Search Console Replaced Analytics Query Data
- John recalls that Search Console now holds the query data once available in Google Analytics.
- He points out many agencies charge for tools that just repurpose this free data.
Fix Low CTR Pages First
- Use Google Search Console performance reports to find queries and pages with impressions but low click-through rates.
- Improve titles, metadata, and on-page content to better match user intent and increase clicks.