The Duct Tape Marketing Podcast Build Trust by Saying What Others Won’t
12 snips
Apr 23, 2025 
Marcus Sheridan, a globally recognized keynote speaker and author, shares his insights on building customer trust through transparency and effective communication. He discusses how businesses can dominate their industries by embracing self-service tools and addressing customer concerns that competitors avoid. Sheridan emphasizes the importance of crafting a unique marketing strategy, leveraging AI for content creation, and empowering buyers in their purchasing journey. Tune in to learn how to rethink your marketing approach and future-proof your brand.
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Not Just a Pool Expert
- Marcus Sheridan frequently got calls from around the world asking him to oversee pool installations.
- He had to decline because he couldn't physically install pools despite being a trusted expert.
Trust Beyond Google
- Building a known and trusted brand now requires more than just Google visibility.
- Businesses must be present on multiple platforms and adapt to AI's growing influence.
Four Pillars of Trust
- Be willing to say, show, sell, and be more human than your competitors.
- This four-pillar approach helps build a known and trusted brand in a disruptive way.
