#1089
Mentioned in 20 episodes

They Ask You Answer

Book • 2016
This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers.

Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S.

The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.

Mentioned by

Mentioned in 20 episodes

Mentioned by
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Sam Corcos
as a book that influenced Mike Haney’s motto, "They ask, you answer."
937 snips
Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
Mentioned by Kerry Weston in the context of understanding customer needs.
271 snips
Regain Your Time With ChatGPT: Training AI to Assist You
Mentioned by
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Ryan Hawk
as an international bestseller and a proven system to build trust, drive sales, and become the market leader.
71 snips
630: Marcus Sheridan - How To Build Trust, Drive Sales, and Earn Endless Customers
Mentioned by
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Michael Stelzner
as the author of They Ask, You Answer and a content marketing strategist.
70 snips
Is Search Dying and Does Content Really Matter Looking Ahead
Mentioned by
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Tommy Mello
as one of the best books on client acquisition.
66 snips
Building Trust in a Digital Age with Marcus Sheridan
Mentioned by
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Drew McLellan
as an early indicator of the power of content marketing.
33 snips
Episode 507 Transformative Agency Strategies with Marcus Sheridan
Mentioned by
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Marcus Sheridan
as the name of his strategy and the title of his book.
12 snips
Marcus Sheridan on Price Transparency in Home Services
Mentioned by
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John Jantsch
when discussing
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Marcus Sheridan
's work and expertise.
12 snips
Build Trust by Saying What Others Won’t
Mentioned by
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Bill Caskey
as an author who wrote a book about answering prospect questions with videos.
Content That Connects: Using Video as a Sales Asset
Recommended by
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Marcus Sheridan
as a book with a killer framework for anyone in the home improvement space.
153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan
Mentioned by
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Marcus Sheridan
as his previous book on sales and marketing.
4 Simple Ways To Become The Most Known & Trusted In Your Industry | Marcus Sheridan - 1877
Mentioned by
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Carly Reese
when discussing her admiration for
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Marcus Sheridan
's work.
138. Turn Questions into Clients: The Simple Strategy Every Solopreneur Needs with Marcus Sheridan
Mentioned by
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George B. Thomas
while discussing his past collaboration with Marcus Sheridan and the impact of his book.
Ep 68 - Cloning Yourself with ChatGPT: George B. Thomas and the Superhuman Framework
Mentioned by
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Tyler Link
when discussing a marketing and sales book he learned from.
177. Marketing Strategies to Get you to $4M/year
Recommended by
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Crystal Williams
as a helpful resource on addressing customer inquiries and concerns.
Bye-Bye Tire Kickers: Marketing That Handles Price Objections Before the Call
Mentioned by
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Alex Winter
as a nice framework that has helped a lot of companies out there.
Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Recommended by
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Jenny Proctor
as a helpful resource for creating content and building a book.
Episode 436 - Marketing for Introverts with Jenny Procter

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