

#1089
Mentioned in 20 episodes
They Ask You Answer
Book • 2016
This book challenges traditional sales funnels by advocating for a customer-centric approach where businesses focus on answering the questions, concerns, and problems of their buyers.
Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S.
The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.
Marcus Sheridan shares his successful strategy that transformed his pool company from a struggling business to one of the largest in the U.S.
The book is updated to address new technologies, trends, and the evolving digital consumer, providing practical tactics for content marketing and inbound sales.
Mentioned by























Mentioned in 20 episodes
Mentioned by 

as a book that influenced Mike Haney’s motto, "They ask, you answer."


Sam Corcos

937 snips
Sam Corcos: How Writing Helped This CEO Build a $300m+ Company
Mentioned by Kerry Weston in the context of understanding customer needs.

271 snips
Regain Your Time With ChatGPT: Training AI to Assist You
Mentioned by ![undefined]()

as an international bestseller and a proven system to build trust, drive sales, and become the market leader.

Ryan Hawk

71 snips
630: Marcus Sheridan - How To Build Trust, Drive Sales, and Earn Endless Customers
Mentioned by 

as the author of They Ask, You Answer and a content marketing strategist.


Michael Stelzner

70 snips
Is Search Dying and Does Content Really Matter Looking Ahead
Mentioned by 

as one of the best books on client acquisition.


Tommy Mello

66 snips
Building Trust in a Digital Age with Marcus Sheridan
Mentioned by ![undefined]()

as an early indicator of the power of content marketing.

Drew McLellan

33 snips
Episode 507 Transformative Agency Strategies with Marcus Sheridan
Mentioned by ![undefined]()

as the author of the book and a communication expert.

John Lee Dumas

24 snips
How to Become the Most Known and Trusted Brand in Your Market: A Roadmap to Endless Customers with Marcus Sheridan
Mentioned by 

as the name of his strategy and the title of his book.


Marcus Sheridan

12 snips
Marcus Sheridan on Price Transparency in Home Services
Mentioned by 

when discussing 

's work and expertise.


John Jantsch


Marcus Sheridan
12 snips
Build Trust by Saying What Others Won’t
Mentioned by ![undefined]()

as an author who wrote a book about answering prospect questions with videos.

Bill Caskey

Content That Connects: Using Video as a Sales Asset
Recommended by 

as a book with a killer framework for anyone in the home improvement space.


Marcus Sheridan

153. 6 Revenue Driving Videos Every Contractor Needs - Marcus Sheridan
Mentioned by 

as his previous book on sales and marketing.


Marcus Sheridan

4 Simple Ways To Become The Most Known & Trusted In Your Industry | Marcus Sheridan - 1877
Mentioned by 

when discussing her admiration for 

's work.


Carly Reese


Marcus Sheridan

138. Turn Questions into Clients: The Simple Strategy Every Solopreneur Needs with Marcus Sheridan
Mentioned by ![undefined]()

while discussing his past collaboration with Marcus Sheridan and the impact of his book.

George B. Thomas

Ep 68 - Cloning Yourself with ChatGPT: George B. Thomas and the Superhuman Framework
Mentioned by 

as an amazing book.


Tommy Mello

Q&A with Tommy - Investing in People and Technology To Scale Your Home Service Business
Mentioned by ![undefined]()

when discussing a marketing and sales book he learned from.

Tyler Link

177. Marketing Strategies to Get you to $4M/year
Recommended by 

as a helpful resource on addressing customer inquiries and concerns.


Crystal Williams

Bye-Bye Tire Kickers: Marketing That Handles Price Objections Before the Call
Mentioned by 

.


Tommy Mello

Q&A with Tommy - Outselling Your Competition Without Lowering Your Prices
Mentioned by 

as a nice framework that has helped a lot of companies out there.


Alex Winter

Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Recommended by ![undefined]()

as a helpful resource for creating content and building a book.

Jenny Proctor

Episode 436 - Marketing for Introverts with Jenny Procter