The Aspiring Solopreneur

138. Turn Questions into Clients: The Simple Strategy Every Solopreneur Needs with Marcus Sheridan

7 snips
Oct 30, 2024
In this conversation, Marcus Sheridan, a marketing expert and author of "They Ask, You Answer," shares transformative strategies for solopreneurs. He discusses the power of transparency and storytelling in building trust with clients. Marcus emphasizes the importance of self-service tools to empower customers and improve lead quality. He also highlights the necessity of disruption in business success and offers practical tips on engaging clients through innovative methods. Get ready to revolutionize your marketing approach!
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ADVICE

Disrupt Your Market

  • Disrupt your market to stand out and build trust.
  • Be willing to do things differently to achieve extraordinary results.
ADVICE

Four Pillars of Trust

  • Talk about, show, and sell in ways your competitors don't.
  • Offer self-service tools like pricing estimators and self-assessments to increase engagement and trust.
INSIGHT

Price Transparency

  • Customers are deterred more by not knowing the price than by the price itself.
  • Use a pricing page to explain your value proposition and justify your costs.
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