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The Aspiring Solopreneur

Latest episodes

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Dec 12, 2024 • 9min

151. Why Taking Time Off Is the Secret to Sustained Solopreneur Success - Soundbite Episode

In today's sound bite episode, we’re tackling a topic that hits home for every solopreneur: taking time off. As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.But here’s the thing: burnout isn’t good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward? Stick around, because in this episode, we’ll share actionable strategies to plan your time off and manage client expectations!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Dec 10, 2024 • 29min

150. The Solopreneur's Guide to PR Success

Today’s episode is one you cannot miss if you’ve ever wondered, “How do I get noticed in a crowded market?”Well, one of the ways to do that is through PR, or public relations, and getting media attention, but if you’re like us, that is an intimidating world and for many it seems like it’s reserved for larger companies, but that simply isn’t true.No media experience? No problem. We have Simone Sauter on the show today who helps solopreneurs, coaches, and consultants, be impactful through PR without the big price tag.We discuss things like:First steps to getting noticed and securing your first featureThe biggest misconceptions solopreneurs have about getting featured in media or on podcasts, and how they can overcome themHow solopreneurs can identify and craft their own personal stories for impactCommon mistakes solopreneurs make when trying to build visibility through mediaPlus so much more, so be sure to tune in!
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Dec 5, 2024 • 11min

149. Sound Bite: Why Podcasting is the Ultimate Business Hack for Solopreneurs

Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we’re diving into why creating a podcast can be a game-changer for your business. From amplifying your personal brand to building trust and even generating leads, we’ll explore how solopreneurs can leverage this powerful medium to grow their impact—and their bottom line.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Dec 3, 2024 • 48min

148. [Re-Release] Creating Reciprocity, Relationships, and Revenue with Business Podcasting with George B. Thomas

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to get out of your own way and just get started with podcasting (we know, it's intimidating!)The biggest mistake business owners make when they create podcasts and what it should look like when it's done rightPlus so much more!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Nov 28, 2024 • 9min

147. Sound Bite: Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ideas, and making connections that stick. That’s why we are always encouraging solopreneurs to lean into hosting events. It’s the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Nov 26, 2024 • 37min

146. [Re-Release] How To Sell More Courses Without Ever Launching Again with Caitlin Bacher

With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan.It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that there was a gal interested in being on our show who helps course creators make a lucrative living without launching, we just knew we had to respond immediately and get her on here.Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online courses into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down.We discuss things like:The surefire way to sell more courses without launchingHow to double your course sales In 30 daysThe biggest mistake that course creators face as they make the transition from launching to selling their course on auto-pilot.The biggest difference between a course that flops and one that makes millionsPlus so much more. So be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Nov 21, 2024 • 15min

145. 😎 Sound Bite - Momentum Matters: Here's How To Stay Motivated As A Solopreneur

Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more!So, be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Nov 19, 2024 • 27min

144. Your First Marketing Moves: Where Every Solopreneur Should Begin with Donna Amos

Donna Amos, a marketing expert with over 30 years of experience, shares her insights tailored for solopreneurs. She discusses the unique marketing challenges they face versus larger businesses, and how to blend traditional methods with modern strategies. Donna emphasizes leveraging AI for customer profiling and the importance of personal connections. Budget-friendly tactics for maximum impact and the critical roles of video content and optimized messaging are also covered, ensuring solopreneurs can stand out in a crowded market.
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Nov 14, 2024 • 10min

143. Sound Bite: Why Is Lead Nurturing Often Overlooked When It's So Important?

Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further.In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. So, grab a coffee, get comfortable, and let’s talk about how you can start building a community around your business—one thoughtful interaction at a time.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
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Nov 12, 2024 • 28min

142. How to Succeed After Losing Everything: A Playbook for Second Chances with Matt Theriault

Who doesn’t love a good comeback story? Our guest, Matt Theriault, made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his real estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.We covered topics like:Where people should begin if they’re looking for passive income streams even if they don’t have a lot of captialMindset shifts that are necessary for solopreneurs to build a successful businessHow to balance growing your business while maintaining flexibility and independenceHow to approach marketing and networking as a solopreneurStrategies for creating systems that allow for growth without losing controlManaging the ups and downs of cash flow and advice for solopreneurs dealing with inconsistent incomePlus so much more so be sure to tune in.’Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

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