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The Aspiring Solopreneur

Latest episodes

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Jul 3, 2025 • 12min

207. Your Rates Are Too Low—Let’s Fix That

Are you charging what you're actually worth, or just what you think people will pay? In this episode, Carly and Joe finally tackle the pricing conversation solopreneurs can’t afford to avoid. From ditching the hourly mindset to channeling your inner Alex Hormozi, they explore how to set prices that reflect your value, not your self-doubt. Tune in for hard-earned lessons, pricing psychology, and why bargain-hunting clients might be costing you more than they’re worth.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jul 1, 2025 • 23min

206. The Solopreneur’s Guide to Product Management Without a Team

What happens when three product experts walk into a solopreneur podcast? You get an episode packed with game-changing insights from the co-authors of Next Gen Product Management. In this rare group interview, Carly and Joe are joined by returning guest Teresa Cain and her co-authors Diana Stepner and Dr. Bart to explore how solopreneurs can build smarter, faster, and more future-proof businesses—without hiring a team. From treating AI like a co-founder to building minimum viable products in record time, they reveal how to apply modern product management principles (yes, solopreneurs—you are product managers!) to scale without the overwhelm. If you're ready to work smarter, not harder, this one's for you.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 26, 2025 • 12min

205. How to Prioritize When Everything Feels Urgent as a Solopreneur - Sound Bite Episode

Ever feel like you're drowning in tasks, yet still not moving the needle in your business? You’re not alone. In this episode, Carly and Joe unpack that all-too-familiar solopreneur overwhelm—when everything feels urgent and there’s zero breathing room. They break down how to prioritize when your to-do list is screaming at you from every direction, using the Eisenhower Matrix, tips from Getting Things Done, and a little “delegate, automate, AI” magic. If you’re stuck in constant hustle mode, this episode might just be the breath of clarity you need.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 24, 2025 • 31min

204. Marketing Overwhelm? Here’s Where to Start (And What to Skip)

In this episode, we asked marketing matchmaker Behdad Jamshidi one simple icebreaker: What do you wish you knew before becoming a solopreneur? And wow, did he deliver. From climbing the unexpected business ladder to spotting red flags when hiring marketing help, Behdad shares the lessons no one tells you—but every solopreneur needs to hear.Feeling overwhelmed by your options? Struggling to pick a marketing channel that doesn’t make you want to scream into the void? Tune in for practical advice, hard-won wisdom, and a reminder that success isn’t just about the outcome—it’s about loving the process.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 19, 2025 • 12min

203. Flip-Flops and Focus Blocks: Beating Summer Distractions as a Solopreneur - Sound Bite Episode

Sun’s out, distractions outta control? Whether it’s rescheduled meetings, kids at home, or that pool calling your name, summer can wreak havoc on a solopreneur’s schedule. In this episode, Carly and Joe get real about how to stay focused when everything around you screams “vacation mode.” From early morning work sessions to strategic procrastination (yes, really), they’re spilling their best tips for getting stuff done without missing out on the season. Tune in for laughs, life hacks, and a reminder that flying solo doesn’t mean doing it all alone.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 17, 2025 • 36min

202. High Quality, Low Overhead: The Secret Sauce Behind Solopreneur Success

The solopreneur economy is booming, but what’s really driving it, and how do you stand out when your competition spans the globe? In this episode, digital media expert Naresh Vissa joins us to break down the rise of solopreneurship, why getting fired might be the best thing that ever happens to your career, and how he built a high-quality, low-cost business that thrives on referrals. Plus, we unpack the pricing trap many new solopreneurs fall into, the power of side hustles, and why Thomas Jefferson might just be your ultimate entrepreneurial role model. If you're navigating the solo business life (or thinking about it), this one’s a must-listen.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 12, 2025 • 12min

201. The Anti-Sleaze Sales Guide For Solopreneurs: How to Actually Win People Over

Tired of sleazy sales pitches? So are we. In this episode, Carly and Joe unload on the cringiest sales tactics cluttering inboxes today: think cold DMs that insult your business, spammy bots pretending to be human, and desperate pitches that reek of commission breath. But don’t worry, it’s not just a rant. They also break down how solopreneurs can build real trust, use storytelling to connect authentically, and sell without feeling like a pushy used car dealer. If you've ever rolled your eyes at a LinkedIn message, this one's for you.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 10, 2025 • 27min

200. Stop Wearing Every Hat: Smarter Systems for Solopreneurs

If you've ever felt like your to-do list is running you instead of the other way around, this episode is your reset button. Business coach Diane Helbig joins us to share real-world strategies for managing time, setting boundaries, and replacing pushy sales tactics with genuine relationship-building. From why smaller calendar blocks are a secret weapon to how to bounce back from setbacks without spiraling, Diane offers mindset shifts and actionable tips that every solopreneur needs to hear.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 5, 2025 • 13min

199. How Solopreneurs Can Scale Their Businesses Without Burning Out

What if scaling your solopreneur business didn’t mean hiring a team or working 80-hour weeks? In this episode, we’re diving into creative, cost-effective ways to grow, without giving up the freedom that made you go solo in the first place.From automating tasks and outsourcing smartly to using AI to customize your messaging and repurposing content like a pro, we’re sharing real strategies that actually work. Whether you're a one-person powerhouse or just getting started, this episode is your blueprint for doing more with less.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro
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Jun 3, 2025 • 40min

198. What Grit Really Looks Like in Business

In this episode, we sit down with Anya Cheng, the unstoppable founder of Taelor.Style, an AI-driven clothing rental service for busy men who hate laundry and love looking sharp. From handing out resumes outside campus buildings to building a company that merges sustainability, tech, and style, Anya's journey is equal parts inspiring, resourceful, and, honestly, a little wild. If you’ve ever felt like giving up, this one will give you a tailored kick of motivation.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

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