The Aspiring Solopreneur 208. Your Expertise Is Cute, But Can You Sell It?
Jul 8, 2025
Moe Choice, a solopreneur coach specializing in personal branding and marketing, dives into the real struggles and triumphs of running a one-person business. He shares his journey from burnout and bankruptcy to achieving over $50K months by redefining freedom and simplifying branding. The conversation emphasizes the importance of resilience, client focus, and practical skills for sustainable growth. Listeners are encouraged to engage actively, foster connections, and view success as an ongoing journey rather than a final destination.
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Success Requires 3 Core Skills
- Success depends on mastering positioning, market adaptation, and persuasion.
- Constantly upskill these areas to advance your solopreneur career.
Fail Your Way With Peace
- Moe is willing to fail his own way and sleep at night peaceably.
- He is confident he can always find work in hospitality if his business fails.
Grow Competence To Grow Business
- Sustainable growth means growing your competence faster than the competition.
- Focus on improving craft, positioning, marketing, and persuasion continuously.
