Endless Customers Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Jun 4, 2025
In this engaging discussion, Tom DiScipio, Managing Partner and Client Advisor at IMPACT, dives into the art of clear messaging. He explains how effective communication goes beyond just website copy, highlighting the importance of aligning messages across teams. DiScipio reveals two frameworks that can quickly sharpen your messaging and discusses the growing role of AI in reshaping these strategies. He emphasizes the necessity of transparency and storytelling to build trust, helping businesses stand out in a crowded marketplace.
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Clear Messaging’s True Meaning
- Clear messaging combines storytelling with structured frameworks to resonate with customers.
- It’s not just copy but your company’s point of view and how you communicate it clearly.
AI’s Role in Messaging Today
- AI has introduced a third audience for messaging beyond customers and search engines.
- Messaging and content must now appeal to humans, search engines, and AI algorithms simultaneously.
Differentiate Messaging from Content
- Messaging is your company's point of view and intellectual property, not just written content.
- Ensure all content expresses this underlying messaging consistently and supports your core beliefs.
