Tom DiScipio

In this engaging discussion, Tom DiScipio, Managing Partner and Client Advisor at IMPACT, dives into the art of clear messaging. He explains how effective communication goes beyond just website copy, highlighting the importance of aligning messages across teams. DiScipio reveals two frameworks that can quickly sharpen your messaging and discusses the growing role of AI in reshaping these strategies. He emphasizes the necessity of transparency and storytelling to build trust, helping businesses stand out in a crowded marketplace.

Join Tom DiScipio, Managing Partner and Client Advisor at IMPACT, as he delves into the crucial sales metrics that truly matter. He explains why traditional quotas are lagging indicators and emphasizes the importance of leading metrics for proactive success. Discover how to identify well-qualified leads, the value of role-playing in skill enhancement, and why aligning with modern buyers is vital. Tom shares insights on focusing on meaningful performance metrics to transform sales outcomes and foster sustainable growth.