A Brand Story

Book •

Mentioned by

Mentioned by Derek Halpern as a resource on mission-driven branding.

Mentioned by

Pat Flynn for highlighting the audience as the hero of the story.

Mentioned by

Lauryn Bosstick as a book with advice applicable to building a personal brand.

Mencionado como un libro que tiene que ver con cómo crear la historia de una marca, producto, servicio o empresa.

Recommended by

Andrew Lane as a guide to telling your story and explaining what you do.

Mentioned by Tom DiScipio as a framework for story and narration, making the customer the hero.

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