Sten Morgan

Financial advisor and coach Sten Morgan shares insights on redefining value in advisory services. He emphasizes the importance of charging for advice, not products, and offers practical steps for effective communication and trust-building. Sten discusses the transition from a scarcity to an abundance mindset, showcasing techniques like whiteboarding to simplify complex strategies for clients. He also explores how to create impactful business models that prioritize meaningful client relationships, blending strategy with heart to empower advisors to recognize and communicate their true worth.