Eric Siu, a marketing expert and CEO at ClickFlow, joins to discuss the future of branding and growth strategies. He emphasizes the importance of personal branding and organic content in today’s digital landscape. They dive into the 'TikTokification' of social media and the value of attention as the new business currency. Siu shares insights on balancing data with creativity, the role of live streaming in entrepreneurship, and how mindset affects business success. Get ready for impactful strategies to elevate your brand!

Eric Siu, a digital marketing expert with nearly two decades of experience and the mastermind behind Single Grain, dives deep into strategies for building a powerful brand. He discusses avoiding shiny object syndrome and emphasizes consistency for long-term growth. Siu shares insights on storytelling for effective marketing, navigating AI's evolving role, and the importance of authentic content creation. He also reflects on the rule of three years in business and offers practical advice on scaling success through collaboration and focused leadership.