#250 Eric Siu - How to Build a $10M Brand From 0

Nov 7, 2024

Eric Siu, a digital marketing expert with nearly two decades of experience and the mastermind behind Single Grain, dives deep into strategies for building a powerful brand. He discusses avoiding shiny object syndrome and emphasizes consistency for long-term growth. Siu shares insights on storytelling for effective marketing, navigating AI's evolving role, and the importance of authentic content creation. He also reflects on the rule of three years in business and offers practical advice on scaling success through collaboration and focused leadership.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 3min

Navigating AI Perceptions and Content Evolution

03:06 • 12min

The Power of Storytelling in Podcast Marketing

15:23 • 6min

The Rule of Three Years in Business Growth

21:42 • 4min

Strategies for Podcast Growth and Long-Term Success

25:44 • 4min

Scaling Success: Leadership and Team Dynamics

30:01 • 14min

Navigating Agency Acquisitions and Sales

43:47 • 7min

Challenges and Strategies in Agency Growth

50:39 • 3min

Scaling Success: Entrepreneurship and Authenticity

53:42 • 22min

Crafting a High-Ticket Entrepreneurial Event

01:15:43 • 2min

Building Ecosystems through Collaboration

01:17:19 • 13min

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs

How do you build a brand that actually lasts?

Eric Siu did it—and he’s revealing exactly how on today’s episode of Kickoff Sessions.

Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.

In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.

You’ll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.

Don’t forget to like and subscribe for more episodes like this!

Connect with Eric
LinkedIn: https://www.linkedin.com/in/ericosiu/

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Intro
(02:35) Balancing Growth with Quality
(04:43) Evolution of Content Creation
(07:21) The Shiny Object Syndrome
(10:43) How to Leverage Partnerships and Acquisitions
(12:38) How to Craft Winning Content Ideas
(16:27) The Role of Storytelling in Content
(22:10) The Rule of Three Years in Business
(27:44) Lessons for Young Entrepreneurs
(32:06) The Importance of Continuous Learning
(38:43) Building The Right Company Culture
(42:31) Eric’s Siu’s Hiring Strategies
(46:40) Tips for Selling an Agency
(47:31) Building Sellable Businesses
(50:42) Navigating Scaling Challenges
(53:49) Building Client Relationships
(56:29) Focus vs. Diversification in Business Models
(58:04) Lessons from the Facebook and Yahoo Deal
(01:01:19) The Power of Being Part of a Great Team
(01:06:38) How to Build an Authentic Brand
(01:12:10) Authenticity in Business
(01:14:14) Structuring Mastermind Events
(01:20:59) The Value of Work Life Balance
(01:25:26) Lead Generation Strategies
(01:28:39) Balancing Business and Relationships

Support the show