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How do you build a brand that actually lasts?
Eric Siu did it—and he’s revealing exactly how on today’s episode of Kickoff Sessions.
Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.
In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.
You’ll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.
Don’t forget to like and subscribe for more episodes like this!
Connect with Eric
LinkedIn: https://www.linkedin.com/in/ericosiu/
My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
(00:00) Preview and Intro
(02:35) Balancing Growth with Quality
(04:43) Evolution of Content Creation
(07:21) The Shiny Object Syndrome
(10:43) How to Leverage Partnerships and Acquisitions
(12:38) How to Craft Winning Content Ideas
(16:27) The Role of Storytelling in Content
(22:10) The Rule of Three Years in Business
(27:44) Lessons for Young Entrepreneurs
(32:06) The Importance of Continuous Learning
(38:43) Building The Right Company Culture
(42:31) Eric’s Siu’s Hiring Strategies
(46:40) Tips for Selling an Agency
(47:31) Building Sellable Businesses
(50:42) Navigating Scaling Challenges
(53:49) Building Client Relationships
(56:29) Focus vs. Diversification in Business Models
(58:04) Lessons from the Facebook and Yahoo Deal
(01:01:19) The Power of Being Part of a Great Team
(01:06:38) How to Build an Authentic Brand
(01:12:10) Authenticity in Business
(01:14:14) Structuring Mastermind Events
(01:20:59) The Value of Work Life Balance
(01:25:26) Lead Generation Strategies
(01:28:39) Balancing Business and Relationships
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