“I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)

Jul 1, 2025

Eric Siu, founder of Single Grain and host of the Leveling Up podcast, dives into how AI is reshaping marketing strategies. He reveals how his agency produces 21 blog posts in just 30 minutes, highlighting the efficiency gained without sacrificing quality. The conversation tackles the critical role human editors play and discusses the balance of AI and human creativity. Siu also explores gamifying marketing processes and shares insights on targeted advertising strategies for platforms like LinkedIn, illustrating the future of marketing in an AI-driven world.

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ANECDOTE

21 AI Blog Posts in 30 Minutes

Eric Siu created 21 blog posts in 30 minutes using AI, but they required human editing to ensure quality.
The AI-generated content follows writer guidelines and is significantly better than older AI attempts.

INSIGHT

Agency Growth & Structure Insight

Single Grain agency has about 45 people and focuses on mid-market clients spending 10-15k per month.
Growth slowed due to acquisitions but accelerated when Eric stepped back into leadership.

ADVICE

Combine AI with Human Editing

Use AI to generate 70-80% of blog content to save time and cost, then have human editors finalize.
Spot check AI errors like fabricated stats and refine internal/external links for quality assurance.

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