Problem Solvers

Lauryn Bosstick’s Playbook for Monetizing a Community

21 snips
May 26, 2025
Lauryn Bosstick, founder of The Skinny Confidential and co-founder of Dear Media, shares her journey in building a thriving community. She reveals how meaningful audience engagement can drive brand loyalty and product launches. The conversation emphasizes the importance of offering value and authenticity before monetization. Lauryn discusses the art of storytelling in branding and the necessity of setting boundaries in community management. Plus, she dives into innovative wellness products, highlighting the benefits of mouth tape for health enthusiasts.
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ADVICE

Build Audience Before Product

  • Build your audience and community before launching a product for better long-term success.
  • Use a give, give, ask model to provide value and excitement before selling anything.
ADVICE

Choose Your Content Medium

  • Identify and use the content medium that fits your personality for effective audience building.
  • Consider your comfort with formats like podcasting, writing, or video to engage effectively with your audience.
ADVICE

Develop a Clear Point of View

  • Develop and express a clear point of view to connect deeply with your audience.
  • Refine your brand story like a crafted narrative rather than expecting it to appear spontaneously.
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