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Lauryn Bosstick’s Playbook for Monetizing a Community

Problem Solvers

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Cultivating Community Before Launch

This chapter emphasizes the necessity of building an audience prior to launching a product, particularly for those unfamiliar with community engagement. It underscores the importance of authenticity and personal perspective in creating a brand identity that resonates with potential customers. The discussion also highlights the value of consumer insights and iterative feedback in developing a meaningful product that aligns with audience values.

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