Messaging That Builds Trust - Why Do Most Companies Get This Wrong?
Endless Customers
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The Power of Messaging: Aligning with Customers
This chapter discusses the critical difference between messaging and content, emphasizing the need for a strong messaging framework that aligns with a company’s values and customer perceptions. It highlights the shift towards customer-centric communication, advocating for storytelling that resonates emotionally with audiences to build trust. The speakers illustrate the dangers of generic messaging and the importance of clarity and structure in effective business communication.
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