Endless Customers

Ep.108 - Most companies want to be found online. Fewer know how to earn that spot in today's AI-first landscape. In this episode of Endless Customers, Alex Winter talks with Patrick Moorhead, author of Answer Rank, about why trust and authority are now the currency of digital visibility. They unpack the shift from SEO to AI-driven search, how businesses can adapt, and what it really takes to become “the answer” buyers find and believe.This isn’t about chasing traffic. It’s about building something deeper: content that AI trusts, and buyers act on.   Highlights include: Why AI is changing what it means to “rank” The two elements every brand needs: visibility and trust How to build a knowledge hub that earns attention Why The Big 5 content still drives qualified leads (maybe more than ever) If you’re in marketing, sales, or leadership and want to stay visible as search evolves, this conversation is packed with insights you can use now.Subscribe, leave a review, and follow for more real-world conversations on trust, content, and sales growth.   #EndlessCustomers #AnswerRank #PatrickMoorhead #ContentStrategy #TrustContent #B2BMarketing #IMPACTplus #AIsearch #TheyAskYouAnswer #DigitalMarketing Check out the full article here! https://www.thesovereigncmo.com/

Ep.107 - Marketing ideas are everywhere. Execution? That’s the hard part.In this episode of Endless Customers, Alex Winter sits down with IMPACT CEO Bob Ruffolo to unpack why most marketing efforts lose steam, and how systems like EOS and Endless Customers keep growth on track.This isn’t about chasing trends. It’s about building a culture of accountability where strategy meets traction and teams actually follow through.   Highlights include: Why so many marketing plans stall out after the kickoff How EOS helped IMPACT scale and stay focused The reason we rebranded “They Ask, You Answer” What makes Endless Customers click for EOS companies If your marketing feels scattered or stuck, this conversation offers a playbook for building rhythm, alignment, and trust from the inside out.   Subscribe, leave a review, and follow for more real-talk episodes on content, sales, and leadership in the age of trust.   #EndlessCustomers #BobRuffolo #EOS #MarketingLeadership #ContentStrategy #SalesAlignment #IMPACTplus #TheyAskYouAnswer #TrustContent Check out the full article here! https://www.eosworldwide.com/

Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool. This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales. Highlights include: Why being relatable beats being perfect on social How transparency turned their social feeds into a pipeline asset What happens when your whole team contributes to content Why trust, not virality, should be the goal If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you. Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing. #EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus  #LVCollective #MarketingLeadership Check out the full article here!  https://lvcollective.com/

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine. This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about. Highlights include: The moment Roe Painting realized their content approach wasn’t working, and what they did next How hiring the right content manager unlocked momentum across sales and marketing The tools and tactics bringing in real leads, from pricing calculators to local service pages Why thinking like a teacher (not a marketer) changed everything about their website strategy If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons. 🎧 Subscribe, leave a review, and follow for honest conversations about sales, content, and the power of trust in business. #EndlessCustomers #ContentMarketing #RoePainting #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent Check out the full article here!  https://www.roepaint.com/

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts. This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their revenue, attract millions of podcast listeners, and build a content machine that actually converts. Highlights include: How Opes knew they were ready to scale and what they did next The $1 million mistake they made (and how it reshaped their strategy) What content at scale really looks like inside a high-performing team How they use AI to support (not replace) human storytelling Why long-term growth only happens when everyone owns the mission If you’re building a company that wants to lead with trust and win with content, this conversation is packed with practical lessons you can use right now. 🎧 Subscribe, leave a review, and follow for more real-world insights on content, sales, and leadership that actually moves the needle. #EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership Check out the full article here! https://www.opespartners.co.nz/

Joining the conversation are Lee House, the Content Marketing Manager at Strouse, who excels in crafting insightful articles; Zach Tracey, a Territory Manager guiding new business processes; and Lindsey Auten, a trainer enhancing sales and marketing synergy. They discuss how a weekly meeting transformed Strouse's sales and marketing alignment, driving impressive revenue growth. Key topics include overcoming team turnover, the impact of Assignment Selling, and how one article generated $200K in revenue, showcasing the power of collaboration for long-lasting success.

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide. This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales. Highlights include: Why Custom Built abandoned the agency model and brought marketing in-house The unexpected way a YouTube series turned into a national TV show How they repurpose every episode into dozens of assets What makes their video-first culture actually work How one episode helped close a deal before sales even picked up the phone If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward. 🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales. Check out the full article here! https://callcustombuilt.com/

Ep.101 -  Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out. Highlights include: What changed when sales and marketing finally aligned How Assignment Selling helped close deals faster, with more confidence Why radical honesty in content turned buyers into loyal advocates What keeps MoveMobility investing in content, even after major success If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action. Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust. Check out the full article here! https://movemobility.ca/

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage. Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time. 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. Check out the full article here!

In this engaging discussion, Tom DiScipio, Managing Partner and Client Advisor at IMPACT, dives into the art of clear messaging. He explains how effective communication goes beyond just website copy, highlighting the importance of aligning messages across teams. DiScipio reveals two frameworks that can quickly sharpen your messaging and discusses the growing role of AI in reshaping these strategies. He emphasizes the necessity of transparency and storytelling to build trust, helping businesses stand out in a crowded marketplace.