Endless Customers

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical 

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz 

Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully.   Highlights include: Why loud marketing doesn’t equal trust (and what actually does) How to close more deals with educated, ready-to-buy prospects The Revenue Team Meeting that changes everything What to post on social (even if you don’t care about going viral) Why saying “no” to the wrong client can be the smartest move you make If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you.   Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts.   #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst  #MarketingLeadership Click here to read the full article! Ginger Henderson

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.   Highlights include: Why most marketing reports don’t work (and what to do instead) How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand What real visibility looks like in an AI-driven search world How to spot marketing friction before it becomes a budget problem If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you.    Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust.   #EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent  #ContentStrategy Click here to read the article! splashdash.com Ruan Marinho

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to. Highlights include: Why pricing is the number one trust factor and how to talk about it How reviews, case studies, and team bios create credibility across the site What AI is actually looking for when it decides which websites to rank and recommend Simple changes that lead to better traffic, stronger conversions, and faster sales If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales. #endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals Click here to read the full article! 

Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adopt Endless Customers, and how she rebuilt her pricing page to hit 16 out of 16 must-haves.   What you’ll hear: How Andrea turned real customer questions into traffic and sales Why her transparent pricing page became a sales tool customers trust The AI shift: from 30,000 visits to 1,000, and what to do when buyers research in chat tools Simple, one-take videos that boost conversions The habits that keep a small team moving forward when the market gets tough If you want content that earns attention and a pricing page that actually helps people buy, this conversation delivers practical steps you can use this week.    Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building trust with the Endless Customers System.   #EndlessCustomers #ContentMarketing #SalesEnablement #B2BMarketing #MarketingLeadership #PricingPage Click here for the full article! toocooltshirtquilts.com

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human. Highlights include: What “purposeful humanity” looks like in hiring, culture, and service Bio videos and 80% videos that make sales feel familiar from the first interaction Using The Big 5 to plan helpful content that customers actually want A simple mindset for AI: assist the human, don’t replace the human Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations The small moments that build loyalty for years If you want your content to feel human and help your team close with confidence, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust. #EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing Click here for the full article! southwestexteriors.com

Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.   Highlights include: How to start before you feel ready and stay consistent without a big production budget The factory tour videos that sparked industry-wide attention When to tackle uncomfortable topics like pricing and tariffs with clarity and calm Why leadership buy-in turns video from a marketing task into a company habit Making dense, technical content engaging with personality and plain language If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.   #EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement Click here for the full article!  mazzellacompanies.com

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.   Highlights include: Hiring a content manager and building a clear publishing cadence Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content Why localizing topics for Nashville made traffic far more valuable Printing the Scorecard, tracking progress, and getting sales and marketing in the same room The #FunRoofer radio campaign that boosted name recognition and made the phone ring How they rode out a slow year and are now on pace for the biggest year in company history If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen.    Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.   #EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling  #SalesEnablement #B2BMarketing #IMPACT  #MarketingLeadership Click here for the full article! billraganroofing.com