Endless Customers

Ep.133 - Most companies avoid the hard questions because they're afraid of what buyers (or competitors) might think. Yale Appliance did the opposite, and it helped them grow 5X. In this episode of Endless Customers, Alex Winter talks with Steve Sheinkopf, CEO of Yale Appliance, about how radical transparency and buyer-first content helped Yale go from a single-store business to a $100M+ market leader with six locations. This is not about “doing content” because you feel like you should. It's about using content to navigate buyers through the uncomfortable stuff and earn the one thing every business needs: trust. Highlights include: Why “uncomfortable questions” are your unfair advantage How one long-tail article exploded Yale’s traffic (and changed everything) How content reduces dependency on ads and frees up budget for better business investments What it takes to build a content-driven approach that earns trust in a crowded market If you feel stuck competing on the same products and the same messaging as everyone else, this episode will give you a clearer path forward. You will find success if you focus on telling the truth, answering what buyers are actually searching for, and letting trust do the heavy lifting. Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale. #EndlessCustomers #ContentMarketing #RadicalTransparency #TrustMarketing #SalesEnablement #TheyAskYouAnswer #MarketingLeadership Click here for the full article! Steve Sheinkopf

Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half. Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals. Highlights include: How Hoel got sales filming short-form videos in the field The simple tweak that stopped people from tuning out Why on-site videos build trust faster than polished ads How to use videos to answer questions during appointments How they cut sales call times in half How revenue team meetings create endless content ideas How keywords helped their shorts reach more buyers If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week. #EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth Click here to read the full article! Adam Martin

Ep.131 – If your sales and marketing teams feel busy but disconnected, or your growth has slowed even though everyone is working hard, it's probably not effort you are missing. It is alignment! In this episode, host Alex Winter talks with Buz Artiano, CEO of BuildX, about how their Alignment Day with IMPACT became the moment everything clicked. It brought clarity to leadership, sales, marketing, and operations, and gave the team one clear vision for growth. They talk about what really happens on Alignment Day, how it sets the tone for the entire Endless Customers journey, and why clarity from leadership is what truly moves the needle. Buz also shares how this process helped BuildX bring transparency to pricing, improve teamwork, and start doubling results in only a few months. Highlights include: What to expect when your coach visits for Alignment Day Why leadership buy-in changes everything How BuildX got sales and marketing working as one team The scariest but smartest move Buz made: adding prices online How transparency and trust changed their buyer conversations The real reason most teams stay stuck and how alignment fixes it If you are serious about growing your business with Endless Customers, this episode will show you why Alignment Day is not optional. It is essential. #EndlessCustomers #Leadership #TeamAlignment #BusinessGrowth #SalesAndMarketing #Transparency #RevenueGrowth Click here to read the full article! Buz Artiano

Allison Belles, an executive coach specializing in sales processes and buyer journey mapping, joins the conversation to share critical insights. She discusses common breakdowns in sales processes and how they erode buyer trust. Learn how clearly documented stages can empower your team and guide buyers through their journey. Belles emphasizes the importance of personalized communication, like one-to-one videos for proposals, and the necessity of nurturing leads that don’t close right away. Takeaways include practical steps to build clarity and consistency in your sales approach.

Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing trends. It is about building a video culture that actually drives results.You will learn why the videographer is one of the most overlooked and undervalued roles on your team, and how to hire and support one the right way. Lindsey shares real-world stories, hard-earned lessons, and the small changes that lead to big results with video.   Highlights include: Why most companies are failing with video and do not realize it How to get your sales team to actually want to be on camera  The step-by-step process for setting a videographer up for success What great video content looks like in a high-trust, high-impact company If you have been putting off video, or you have tried it and stalled, this episode will give you the clarity and motivation to do it right.    Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.   #EndlessCustomers #ContentMarketing #VideoStrategy #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Lindsey Auten

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks. Highlights include: How a flood risk tool generates about 200 leads a month The 1,500 videos in 1,500 days approach to building trust How localized data and street-level specificity builds credibility Why self-assessment tools reduce friction and speed up decisions How Chris built an AI clone to scale knowledge and support his team The framework he uses to guide every technical decision If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! Chris Greene

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth! Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation. Highlights include: How transparency helped Linta Roofing triple growth Why they stopped outsourcing marketing and built an in-house team The pricing and fit conversations most roofers avoid How video content shortened the sales cycle and built trust early Why on-location videos outperform studio content The weekly content cadence they use to stay top of mind If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! lintaroofing.com

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical 

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz