Endless Customers

Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process.  In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount. Highlights include: Why most sales processes break down in the same few places How to spot where deals are stalling and why What “documented” really means, and how to make it usable How to build trust before the first meeting with smarter prep and content Why sending pricing or proposals without a personal video slows everything down The follow up gap that quietly kills revenue, and how to fix it If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling Click here to read the full article! Allison Belles

Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing trends. It is about building a video culture that actually drives results.You will learn why the videographer is one of the most overlooked and undervalued roles on your team, and how to hire and support one the right way. Lindsey shares real-world stories, hard-earned lessons, and the small changes that lead to big results with video.   Highlights include: Why most companies are failing with video and do not realize it How to get your sales team to actually want to be on camera  The step-by-step process for setting a videographer up for success What great video content looks like in a high-trust, high-impact company If you have been putting off video, or you have tried it and stalled, this episode will give you the clarity and motivation to do it right.    Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.   #EndlessCustomers #ContentMarketing #VideoStrategy #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Lindsey Auten

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks. Highlights include: How a flood risk tool generates about 200 leads a month The 1,500 videos in 1,500 days approach to building trust How localized data and street-level specificity builds credibility Why self-assessment tools reduce friction and speed up decisions How Chris built an AI clone to scale knowledge and support his team The framework he uses to guide every technical decision If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! Chris Greene

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth! Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation. Highlights include: How transparency helped Linta Roofing triple growth Why they stopped outsourcing marketing and built an in-house team The pricing and fit conversations most roofers avoid How video content shortened the sales cycle and built trust early Why on-location videos outperform studio content The weekly content cadence they use to stay top of mind If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! lintaroofing.com

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical 

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz 

Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully.   Highlights include: Why loud marketing doesn’t equal trust (and what actually does) How to close more deals with educated, ready-to-buy prospects The Revenue Team Meeting that changes everything What to post on social (even if you don’t care about going viral) Why saying “no” to the wrong client can be the smartest move you make If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you.   Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts.   #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst  #MarketingLeadership Click here to read the full article! Ginger Henderson

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.   Highlights include: Why most marketing reports don’t work (and what to do instead) How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand What real visibility looks like in an AI-driven search world How to spot marketing friction before it becomes a budget problem If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you.    Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust.   #EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent  #ContentStrategy Click here to read the article! splashdash.com Ruan Marinho

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to. Highlights include: Why pricing is the number one trust factor and how to talk about it How reviews, case studies, and team bios create credibility across the site What AI is actually looking for when it decides which websites to rank and recommend Simple changes that lead to better traffic, stronger conversions, and faster sales If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales. #endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals Click here to read the full article!