Endless Customers How One Company Tripled Sales By Leading With Trust
Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal.
This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.
Highlights include:
- How Stellar One sells ERP without a traditional sales team
- What happens when you put real pricing, fit quizzes, and process details on your site
- How “assignment onboarding” shortens implementation time and reduces friction
- Why subject-matter experts (not reps) now lead their early sales conversations
- How they are building an AI-powered support tool to “open the vault” on their expertise
- Practical first steps if you want to lead with trust in a complex B2B sale
If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate.
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