Endless Customers How This Sales Team Closes Deals In Half the Time With Short-Form Video
Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half.
Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals.
Highlights include:
- How Hoel got sales filming short-form videos in the field
- The simple tweak that stopped people from tuning out
- Why on-site videos build trust faster than polished ads
- How to use videos to answer questions during appointments
- How they cut sales call times in half
- How revenue team meetings create endless content ideas
- How keywords helped their shorts reach more buyers
If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week.
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